The Effectiveness of Animation

by Ted Bailey, CEO of the Imagination Factory

ften the effectiveness of a video production can be enhanced with animated sequences. Everyone loves animation - probably because most of us grew up with cartoons. But epics like Disney's "Fantasia" are hardly standard fare. Today, animation is enjoying a renaissance, as evidenced by Groening's "The Simpsons", Seven-Up's "Red Dots", and even more Disney, Fox, and Buth epics such as "The Little Mermaid", "Beauty and the Beast", "Land Before Time", and "Anastasia" (to name but a few).