MCS = ƒ{s,p}
or
a formula of business?

by Ted Bailey, CEO of the Imagination Factory

ust when you thought you weren't going to need anything special for doing business, BAM! along comes someone who throws an arcane mathematical formula or two at you.

Going into business is actually quite simple. All you need are the four (4) "P's". You need to build a PRODUCT (or service) that meets a need, set the PRICE that consumers will pay, figure out the best PLACE and best channel to sell and with some PROMOTION, you're all set!

Now that was simple, wasn't it?