SCHEDULE 4
PROJECT TIMING:

Successful design of corporate Identities and web sites are not generic, but rather reflect the CLIENT's corporate culture, environment, attitudes, type of business, etc. As such, much of the critical initial information comes from the CLIENT. If the CLIENT cannot provide, then other research methods, such as surveys (of CLIENT and customers) may be employed to obtain sufficient information to develop a direction.

The two most prevalent questions that many professionals must answer is "How Much?" and "How Long?". In that for professional services, the "how long" often dictates the "how much", we like to provide the following guide. This is, of course, a flexible guide... Less Analysis and/or Design often means longer Development and/or Production.

Analysis	40% (Information research, acquisition, and analysis)
Design	20% (Synthesis of information into graphic or programming concepts)
Development	25% (Programming, Testing, Refinement of concept)
Production	15% (Production and Delivery in final media)
Total	100%

The Project timing, as discussed below, assumes:

1. CLIENT has or shall obtain necessary materials for project

- Photos, maps, topical materials (in printed or electronic form)

2. PROVIDER may create such materials if unavailable

- Photoshoots, illustrations, logos, copy etc. (may incur additional fees unless otherwise specified as included in quote)

3. Some CLIENT / PROVIDER tasks may run concurrently

4. A starting point subsequent to obtaining necessary and appropriate Client materials

PROJECT NEEDS LIST:

CORPORATE IDENTITY (optional)

• Corporate Mission Statement (if available)
• Description of services
  - In laymans terms as much as possible
  

• Primary Client / Contact What we're looking for here is an idea of work flow.
  How does someone get to you?
  
  - Professional and/or trade journals
  - Yellow Pages
  - Business cards and referrals
  - We're also trying to get an idea of the intended audience.
  

• Any literature you have available re: your company/product/service
  - Yellow page advert
  - Professional journal articles and/or adverts
  - Newletters and/or handouts
  - Business cards
  

• Business Plan or current marketing strategy
  Our primary interest is learning short- and long- term potential uses of Identity program
  
  - Print
  
  - Stationery
  - Where else and how often?
  
  - TV
  - Electronic
  
  - Web (of course)
  - Interactive Diskette mailers (we do these as well)
  
  - Signage
  - etc.
  - Perceived/Actual competiton
  - Perceived/Actual market advantage
  

WEB SITE

• All of the above as appropriate
• Eventually all of the materials discussed and/or referred to in your initial storyboard outline
  • Fotos / maps / etc.
  • Text files

• Will you want this in other languages?
  • Multiple languages not generally included in our original estimates
  • languages can be added at later dates

• Will you need ADA (American Disabilities Act) Compliance?
  • additional work is necessary to ensure that text only and speech synthesis browsers can 'see' the site.