| The Imagination Factory | |
| Press Release - For Immediate Release |
Made in the USA
www.what-if.com -- Grand Rapids, MI USA (February 28, 2007) -- Toy manufacturer, Lindenwood Inc, today launched its new website - www.lindenwoodinc.com.
"We began talking with the Imagination Factory back when we first started to consider consolidating our various business entities under a single new name. This allowed us to clean-out the dead wood (pun intended) from our product lines and positioned us with a single manufacturing identity from which to expand our popular products." said Pete Bultman, President of Lindenwood Inc., "The new site is very clean and communicates our new company position very well."
"Messing with a popular brand like Uncle Goose that had been established in the marketplace over 25 years ago requires great care." said Ted Bailey, CEO for Imagination Factory, "You need to firmly establish the new identity, but still allow the retailers and consumers to feel that these 'made in the USA', sustainable wood toys / gifts had not changed and were still available. Simultaneously, Lindenwood wanted to offer new electronic tools to his retailer community. We think we've been able to balance all the needs very well."
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For more information, contact:
Ted Bailey
the Imagination Factory, Inc.
648 Monroe NE, Suite 118
Grand Rapids, MI 49503
616.356.CLIK (2545)
imagine at what-if dot com