I’m sure you, like many of your clients, get one of these spam/scam emails periodically. A few are legit, but most are not. Some of them, like this one (after the break) are subtle and claim to have looked or analyzed your site. Others proclaim blatantly that there is something egregiously wrong with your site and ‘they’ have a fix. Almost ALL of them are unsolicited and annoying, as in this case, where I’ve received no less than 5 duplicates of this particular email in less than 20 days AND apparently I must take time out of my day and away from my clients to actively respond to stop them.
So, let’s look at Peter and his email(s) to us…
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A Harvard University study determined that 95% of decision-making is subconscious and usually not logical. Neuroscientists know that certain chemicals (neurotransmitters) in our brains are responsible for those reward-motivation / fight-or-flight decisions.
We have talked in the past about the importance of branding, what a brand or branding is, where branding comes into play, but not so much about when/where branding begins.
I’ve managed to get through most of this year without (knowingly) using algebra, not once. But I do have an equation for you…
Of course color matters! But I’m not talking about polarizing protest slogans. I’m talking about color and design.
Wow, really? That takes me back to the 60′s when we also thought a horse was a horse.. unless, of course, that horse was the famous Mr. Ed.
So… What IS a brand?
It’s finally here! The new IFI site. During 2016, Team IFI launched ~20 new client sites (several quite large with an extensive list of features); We ghost blogged through the year for six clients; We managed SOCS, our Suite Online Catering System, for a dozen minor league baseball ballclubs around the country; We handled the tradeshow support needs (design of trinkets, handouts, posters, banners, A/V shows, even tailgate flags) for several clients; We designed / produced numerous direct mail campaigns for several clients totaling over 200,000 postcards (mail merged and EDDM); we handled Adwords campaigns for a couple retained clients; we designed a variety of new logos, business cards, and newsletters for several clients; and we managed site (and server) updates/upgrades for over 50 managed client sites.
Change happens for usually one of two reasons: inspiration or desperation.
So you’ve probably heard of the ACA (Affordable Care Act), right? What about Section 1557 regulations and how it could affect your website?