March 28th, 2013 by Ted Bailey
One of the downsides of direct mail is the cost per home to deliver it. Great Deals Magazine helps to mitigate that cost by offering co-op direct mail where all the advertisers share in the overall cost of the production and delivery. That said, Great Deals delivers to over 340,000 homes in Grand Rapids, Kalamazoo and Battle Creek and that translates into a substantial postage bill.
So when the post office started offering incentives to utilize QR tags (those funny square barcodes) that drove the recipient to a mobile friendly website, Great Deals decided it was time revamp their site.
Working with the owner, the Imagination Factory re-designed the older static site into a more search and mobile friendly CMS (content managed) site. Each of the USPS promotion rules are quite specific, so we also needed to create a site structure and several QR tags to perform everything from a simple click to call to more involved mobile ecommerce functions.
February 28th, 2013 by Ted Bailey
DTE needed to communicate its phased construction plans to the affected community. So they came to the Imagination Factory to see if we could take their map and clarify the locations and phases of the intended road closures.
We could…. and provided DTE with a PDF handout, a scaleable version capable of being enlarged to poster size as well as a multi-screen electronic slideshow suitable for a large-screen presentation. Although not requested, our final layouts included enough visual support for anyone in the audience that might suffer color blindness (8-10% males, <1% female).
January 28th, 2013 by Ted Bailey
Our client, Engineered HVAC, relocated its physical operations, re-aligned its vendor relationships, and restructured a bit of its business… all calling for a revamp of its web presence.
So we went through the site and made the necessary changes in order to support these changes and make them more ‘carrier-centric’.
Visit Engineered HVAC
December 21st, 2012 by Ted Bailey
West Michigan Glass Block (WMGB) is so much more than just a glass block supplier. Unfortunately, their old website didn’t really give that impresssion. In addition to glass blocks, by offering basement egress systems, replacement entry and storm doors and windows, blown-in insulation, repointing and foundation repair, siding and gutters and outdoor decks, WMGB is really your Home Improvement Station.
The Imagination Factory was selected to help WMGB re-focus their overall cyber story, enhance their ecommerce functions (while making it easier for them to manage), and provide them a vehicle to showcase their services and quality projects – all in a mobile compliant structure.
December 2nd, 2012 by Ted Bailey
Jim’s business, Tuff Turf Molebusters, has continually grown because of the great service he and his staff provide, and, in part, due to the great design partners he chose Jim takes a lot of time to listen to his customers, understand their needs and watch trends among them in order to anticipate their future needs and be ready to assist them.
That’s why he came back to us to revamp his several year old site. Back then his business site had been able to handle both aspects of his operations, lawn care and pest control. Today, he’s providing enough information for each that we decided to split it into two separate sites. In response to customer trends, it also made sense to make both sites more mobile-friendly and enhance its search visibility for topics his customers are searching.
So if you need greener grass, healthier trees and bushes or just want to get rid of a few varmits, Tuff Turf Molebusters, is step #1 and #2.
Visit Tuff Turf
November 2nd, 2012 by Ted Bailey
For Hyperion, Amazon has been a great ecommerce vehicle for their mobile device batteries and chargers, but they do have their fingers in the profit margin. So when they decide they wanted a store of their own, they came to us.
We were able to extract the data and images, put them into a CMS (content managed structure), made the site mobile-friendly, optimized it fore search engine, and integrated an ecommerce tool they could manage themselves.
September 24th, 2012 by Ted Bailey
Genie Matthews & Associates learned about IFI’s services through an organization, National Personnel Associates (also an IFI client), of which they are a member. We re-vamped the NPA website a while ago, so when Genie Matthews was ready for a re-vamp of their own, they contacted us.
We were able to refresh the look, put them into a CMS (content managed structure) so they could manage the site pages themselves, and make the site mobile- friendly and search engine optimized.
Visit Genie Matthews