One of the downsides of direct mail is the cost per home to deliver it. Great Deals Magazine helps to mitigate that cost by offering co-op direct mail where all the advertisers share in the overall cost of the production and delivery. That said, Great Deals delivers to over 340,000 homes in Grand Rapids, Kalamazoo and Battle Creek and that translates into a substantial postage bill.
So when the post office started offering incentives to utilize QR tags (those funny square barcodes) that drove the recipient to a mobile friendly website, Great Deals decided it was time revamp their site.
Working with the owner, the Imagination Factory re-designed the older static site into a more search and mobile friendly CMS (content managed) site. Each of the USPS promotion rules are quite specific, so we also needed to create a site structure and several QR tags to perform everything from a simple click to call to more involved mobile ecommerce functions.
So spring has been a bit slow in arriving to the midwest this year, but that hasn’t postponed the minor league ballclubs from their need to prepare for a whole new season of fans.
DTE needed to communicate its phased construction plans to the affected community. So they came to the Imagination Factory to see if we could take their map and clarify the locations and phases of the intended road closures.
Our client, Engineered HVAC, relocated its physical operations, re-aligned its vendor relationships, and restructured a bit of its business… all calling for a revamp of its web presence.
West Michigan Glass Block (WMGB) is so much more than just a glass block supplier. Unfortunately, their old website didn’t really give that impresssion. In addition to glass blocks, by offering basement egress systems, replacement entry and storm doors and windows, blown-in insulation, repointing and foundation repair, siding and gutters and outdoor decks, WMGB is really your Home Improvement Station.
Promotional Items Marketing Firm, Marketing Tools Inc. (MTI), was looking for a way to separate themselves from pack of traditional ad specialties firms out there. After some research, they selected the Imagination Factory as best to help them do that.
Jim’s business, Tuff Turf Molebusters, has continually grown because of the great service he and his staff provide, and, in part, due to the great design partners he chose 
Jim takes a lot of time to listen to his customers, understand their needs and watch trends among them in order to anticipate their future needs and be ready to assist them.
For Hyperion, Amazon has been a great ecommerce vehicle for their mobile device batteries and chargers, but they do have their fingers in the profit margin. So when they decide they wanted a store of their own, they came to us.
Genie Matthews & Associates learned about IFI’s services through an organization, National Personnel Associates (also an IFI client), of which they are a member. We re-vamped the NPA website a while ago, so when Genie Matthews was ready for a re-vamp of their own, they contacted us.