(616) 356-2545 15 Ionia Ave. SW, Suite 220 - Grand Rapids, MI 49503
Grand Rapids Graphic Design depicted by a round light amidst shadowed cubes, signifying standing out in a crowdGrand Rapids Graphic Design depicted by a round light amidst shadowed cubes, signifying standing out in a crowd

Design Equation

Getting from Here to There requires more than the letter “T”

Unless, of course, the “T” is part of The Imagination Factory.

Our clients start with a need, goal or objective, often initially stated as simply as to promote (themselves or their product or service), inform/educate (their clients or employees) or entertain (their audience) and sometimes “D” all of the above.

Our task as design partner is to develop a finished visual marketing vehicle to assist you realize their goal.

This begins with an idea or concept at the top, a strategy or structure at the bottom and various design aesthetics and production methods in the middle.

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Ideally, our work is finished when nothing more can be added to enhance or clarify your message; anything that is removed reduces its effectiveness; and you have the tools and data necessary to measure success.

Sounds like what I need! Help me out.

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