Good graphic designers know where your audience is likely to look when reading a brochure or restaurant menu, how your eye might travel across a website page, what colors appeal to what audiences and how to knit that all together to maximize your ROI.
Graphic design and illustration overlap, but for simplicity’s sake, we’re going to differentiate them such that where graphic design looks at the whole, illustration is more about the smaller components. For example, you might need an illustration (chart or infographic) to make visual sense your company’s mountain of financial data which would be placed into your company’s graphically designed annual report, investor prospectus, or website.
Although we have a variety of digital media through which we communicate, we still print it, PDF it, mail it, and email it for later review. Many of us still communicate, inform, educate, advertise and market through print.
Illustrations help tell your story by augmenting the words and providing a visual point of reference.
Printed material is still the “mass” and “direct” marketing favorite, from tri-fold brochures to tradeshow handouts to billboards and sell sheets.
If you have a story to tell or a process to illustrate, talk to us for an estimate.