We have talked in the past about the importance of branding, what a brand or branding is, where branding comes into play, but not so much about when/where branding begins.
More often than not, most people equate the start of their branding process with their logo. Many clients do come to us to design a new logo or freshen an older logo for their business.
Developing a brand actually starts earlier than that. Naming a brand is one of the most important things a company does, yet many people just go with what “feels good.”
When naming is done well – regardless if its for a business, a band, a product, or a service – it paves the way for a good impression, enticing the listener, reader and prospective customer to come closer.
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I’ve managed to get through most of this year without (knowingly) using algebra, not once. But I do have an equation for you…
Of course color matters! But I’m not talking about polarizing protest slogans. I’m talking about color and design.
It’s finally here! The new IFI site. During 2016, Team IFI launched ~20 new client sites (several quite large with an extensive list of features); We ghost blogged through the year for six clients; We managed SOCS, our Suite Online Catering System, for a dozen minor league baseball ballclubs around the country; We handled the tradeshow support needs (design of trinkets, handouts, posters, banners, A/V shows, even tailgate flags) for several clients; We designed / produced numerous direct mail campaigns for several clients totaling over 200,000 postcards (mail merged and EDDM); we handled Adwords campaigns for a couple retained clients; we designed a variety of new logos, business cards, and newsletters for several clients; and we managed site (and server) updates/upgrades for over 50 managed client sites.
Change happens for usually one of two reasons: inspiration or desperation.
One of our clients, CTMAX, has been expanding their practice to include non-invasive cosmetics. After much research, CTMAX acquired a highly specific (pico-second) laser for reducing blemishes, scars and spots in a shorter time with less pain. They also discovered that the same device excelled at also removing tattoos with the same benefits.
Today’s news update is brought to you by the number three. We hear many times that a whole lot of ‘things’ come in three’s.
Kawasaki is a leading manufacturer of hydraulic systems and components. Kawasaki’s technological leadership and customer-centered philosophy is well-known around the world.
Similar to a previous client, Simone & Duncan, owners of Cutting Horse Training Online (CHTO) out of Texas had built a successful online video education program that was functional but had outstripped the underlying design and technology of their current partners.