Cutting Horse Training Online, or CHTO is a subscription-based learning resource for those just starting out in the cutting horse industry and seasoned pros alike. They have an extensive video library suited for cutters of all skill levels, and offer an abundance of other perks with their memberships such as online coaching and exclusive podcasts.
CHTO came to IFI with a unique set of challenges. With their growing business, they needed a new website that would better serve their customers by offering a sleek user-friendly design, multiple tiers of membership, new features such as podcasts, private online coaching, members-only training clinics with industry pros, and an online store. IFI also integrated the site with other third-party services to create a more seamless experience for the administrators, helping with user management and keeping the site updated with fresh videos each month.
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