Results…by Design
Imagination Factory has served West Michigan and Grand Rapids with web design services, digital media services, graphic design services and programming services since the dawn of the web and beyond. The heart of our work, whatever the medium — and yes, we really did make laser discs at one point — is intelligent design. What is the role of the designer in a constantly evolving environment?
In many respects, it is to be a visionary and to determine the right medium for your message. It is up to our designers to work with you to synthesize your information into something new; something that didn’t exist before.
Partnering with you, our client, we utilize our design and marketing skills to put your message together properly in the correct medium(s) in a way that is economically feasible and meets/exceeds your strategy. Design isn’t just about how something looks anymore…
If you’d like to review our standard design contract, you’ll find it here.
Web Development
Web design and development involves a lot more than putting pretty pictures in a template for an electronic brochure. It’s the science of user-interface (UIX) usability, device responsiveness, scalable functions, compliant code, and good webmastering for better search engine rank and visitor conversion. Don’t trust the welfare of your business to a template reseller. Create a custom experience for your prospective customers with a website designed by people who’ve leveraged technical and design talent since the dawn of the web.
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Digital Marketing
From true search engine optimization and content marketing to drip campaigns and branded email, businesses today need a coherent digital marketing strategy to own the leading edge. IFI can help your company attract, convert and keep customers with well-designed behavioral ads, search optimization and content marketing plans, branded email campaigns and more. We’ll help you audit performance, review your analytics, and evaluate the success of campaigns on the web or in the world.
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Specialty Programming
From a sales management and CRM system to a secure integration of online mortgage forms, IFI’s ability to custom program and write API integrations can make a dramatic difference in your ROI, both online and offline. We’re creative and cost-effective, with deep experience leveraging open source technologies to achieve your ends. This technical prowess is valuable to extend the interactivity of the sites we build, as well as in stand-alone deployments such as ticketing or estimating.
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Design Services
At the heart of superior web development and digital marketing is good design and art direction. Graphic design is and always has been a core competency at IFI. Our clients enjoy competitive pricing on logo and brand ID work, brochures, tradeshow displays, signage, infographics and more. We’ve created compelling artwork for videos, triathlon team tents, uniforms, popup banners, book covers and more. We’re experts in photo illustration as well.
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