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Going Mobile

April 19th, 2018 by Ima Admin

Driving down the road, I passed a sign that asked who was the first person with a tablet to download data from the cloud? The sign was in front of a church and the answer was, of course, Moses.

Fast forwarding about 3300 years, its no real surprise that Google gathers a lot of data… A LOT. Google has been gathering data about how quickly user behavior is shifting on mobile. Not only are more users on mobile devices when using Google search, but how they browse mobile results is changing too.
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Data Breach, the GDPR and You

April 4th, 2018 by Ima Admin

DATA BREACH!!

These are two words we’re hearing more and more that are as scary as hearing “GUN!” or “FIRE!”

Perhaps not as an immediate threat as the latter two, but something that could affect our lives long, long after the actual breach.

No April Fool’s joke, on April 1st, news releases announced that hackers allegedly staged an attack on Saks 5th Ave. and Lord & Taylor to steal information from more than 5 million debit & credit cards.

The following day, potentially worse AND closer to home, according to researchers, the Panera Bread’s website was found to be leaking data potentially exposing millions of customer records – something Panera allegedely knew about in August 2017.
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Is Your Website Making Cold Calls?

March 21st, 2018 by Ima Admin

While most of us hate making COLD CALLS ourselves, we allow our websites to do it with abandon.

We know that if our prospecting strategy is to simply log in to the customer relationship (CRM) database and start randomly ‘smiling and dialing’, our sales will be low and frustrations will be high.

Many of the best companies will provide their sales team the proper tools they need and their successful top sales pros will have multiple “opening value statements” crafted, practiced and memorized for different types of sales calls to different types of customers and the varied potential objections they might have.
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How Different Are You?

March 14th, 2018 by Ima Admin

So… How DIFFERENT are you? Not how ODD or STRANGE are you, but how DO YOU DIFFER from your competitors?

Note, that I’m also NOT asking how you COMPARE to your competition. When you COMPARE its often going to be a price comparison. Price comparisons don’t build long-term relationships with customers. When you DIFFERENTIATE its usually about the value you provide.
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Visibility Credibility Profitability

March 7th, 2018 by Ima Admin

I might be biased, but it’s hard to imagine a reason for any company of any size not to have a website.

As a multi-year member of BNI (Business Network International), when you think about BNI’s VCP (Visibility/Credibility/Profitability) process, having a website is a no-brainer. If you are unfamiliar, the key concept in BNI’s referral marketing is relationships. Referral marketing works because these relationships work both ways: They benefit both parties.
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Four Seconds

February 21st, 2018 by Ima Admin

QUICK, I NEED YOUR ATTENTION FOR THE NEXT 4 SECONDS.

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Did you know that once your web page is up you have ONLY 4 seconds to capture the attention of your visitor.

But is YOUR site still loading?

That’s unfortunate.
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Neuroscience and Storytelling

January 25th, 2018 by Ima Admin

What’s Neuroscience and Storytelling Got to Do With My Website?

Let’s take a quick look at a few recent studies.

A Harvard University study determined that 95% of decision-making is subconscious and usually not logical. Neuroscientists know that certain chemicals (neurotransmitters) in our brains are responsible for those reward-motivation / fight-or-flight decisions.

A Content Marketing Institute survey revealed that almost 82% of marketers believe that “engaging and compelling storytelling” is by far the most important element to ensure effective content.

The London School of Business and Management found that customer retention for a properly-told story is 1400% higher as compared to just delivering facts and figures.
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A Branding Equation

November 30th, 2017 by Ima Admin

I’ve managed to get through most of this year without (knowingly) using algebra, not once. But I do have an equation for you…

Brand Depth + Brand Awareness = Brand Success

We’ve said previously that your brand isn’t simply your logo, although like the tip of an iceberg, its often what is seen first. The customer experience you provide, the quality of your products, and level of services you offer, are what lies below the surface and provide depth. However, depth AND awareness go hand in hand in building your success.
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Does Color Matter?

November 15th, 2017 by Ima Admin

Of course color matters! But I’m not talking about polarizing protest slogans. I’m talking about color and design.

Back in the day, designing in color was simpler – from 1905 to 1935 Crayola only gave us eight (8) colors. Now just look at all the choices in your crayon box. Lawrence Herbert saw how difficult it was for designers to communicate the language of color, so he bought the printing company, Pantone, and set things in motion to change that. Even Pantone started with just 10 colors in the early 60’s, but today has just short of 1,900 colors defined. X-Rite bought Pantone in 2007 for $180 million, so I’m safe to say that color is important!

Dorothy opened her eyes and followed a Yellow Brick Road to arrive at the Emerald City, then clicked her Ruby Red slippers to go home. Color can be used to create a sense of urgency, move us along in a direction, and provide us with information.

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