We have talked in the past about the importance of branding, what a brand or branding is, where branding comes into play, but not so much about when/where branding begins.
More often than not, most people equate the start of their branding process with their logo. Many clients do come to us to design a new logo or freshen an older logo for their business.
Developing a brand actually starts earlier than that. Naming a brand is one of the most important things a company does, yet many people just go with what “feels good.”
When naming is done well – regardless if its for a business, a band, a product, or a service – it paves the way for a good impression, enticing the listener, reader and prospective customer to come closer. Read the rest of this entry »
I’ve managed to get through most of this year without (knowingly) using algebra, not once. But I do have an equation for you…
Brand Depth + Brand Awareness = Brand Success
We’ve said previously that your brand isn’t simply your logo, although like the tip of an iceberg, its often what is seen first. The customer experience you provide, the quality of your products, and level of services you offer, are what lies below the surface and provide depth. However, depth AND awareness go hand in hand in building your success. Read the rest of this entry »
Of course color matters! But I’m not talking about polarizing protest slogans. I’m talking about color and design.
Back in the day, designing in color was simpler – from 1905 to 1935 Crayola only gave us eight (8) colors. Now just look at all the choices in your crayon box. Lawrence Herbert saw how difficult it was for designers to communicate the language of color, so he bought the printing company, Pantone, and set things in motion to change that. Even Pantone started with just 10 colors in the early 60’s, but today has just short of 1,900 colors defined. X-Rite bought Pantone in 2007 for $180 million, so I’m safe to say that color is important!
Dorothy opened her eyes and followed a Yellow Brick Road to arrive at the Emerald City, then clicked her Ruby Red slippers to go home. Color can be used to create a sense of urgency, move us along in a direction, and provide us with information.
Wow, really? That takes me back to the 60′s when we also thought a horse was a horse.. unless, of course, that horse was the famous Mr. Ed.
I suppose that if all you’re looking for is a tax write-off and/or to get the marketing department to quit bellyaching about not having one, then perhaps a static website that looks like it is from the 90′s and drives little or no traffic and generates few, if any leads will do just fine for you.
However, for the rest of you that are looking to invest in an asset that will not only build your brand, but gain you visibility, increase trust and ultimately generate more sales… then not all websites are created equal. You need your horse to be a unicorn.
It used to mean the symbol seared on a cow’s butt to thwart rustlers. But is a brand simply your logo?
Or is it ALL that comes to mind when you think of a person or company? When we think of Apple, we think innovation & design. Nike, we think athleticism & victory. That top of mind brain tattoo?
Recently, David Bowie died, but when we think of him, we think musician, artist, actor, and actually we think of a constantly changing brand… He was actually a master of the re-brand – from Major Tom to Ziggy Stardust to the Thin White Duke.
For many, the brand is the company. For others, its a personal brand. For some its both.
It’s finally here! The new IFI site. During 2016, Team IFI launched ~20 new client sites (several quite large with an extensive list of features); We ghost blogged through the year for six clients; We managed SOCS, our Suite Online Catering System, for a dozen minor league baseball ballclubs around the country; We handled the tradeshow support needs (design of trinkets, handouts, posters, banners, A/V shows, even tailgate flags) for several clients; We designed / produced numerous direct mail campaigns for several clients totaling over 200,000 postcards (mail merged and EDDM); we handled Adwords campaigns for a couple retained clients; we designed a variety of new logos, business cards, and newsletters for several clients; and we managed site (and server) updates/upgrades for over 50 managed client sites.
Change happens for usually one of two reasons: inspiration or desperation.
Clients wanting to have us design that first website are generally inspired, sometimes desperate to finally get online. Re-designing an existing site is often an act of desperation over a failed site or sometimes is inspired by positive changes in the clients’ business.
BTW, we look at a bad website not necessarily as a failure, just an educational experience that might not have turned out so well. Read the rest of this entry »
So you’ve probably heard of the ACA (Affordable Care Act), right? What about Section 1557 regulations and how it could affect your website?
Who knows that the deadline to have the required non-discrimination taglines, statements and notices (in the top 15 languages unique to YOUR state) posted in your office, on your primary marketing materials AND your website was October 16th, 2016? Read the rest of this entry »
One of our clients, CTMAX, has been expanding their practice to include non-invasive cosmetics. After much research, CTMAX acquired a highly specific (pico-second) laser for reducing blemishes, scars and spots in a shorter time with less pain. They also discovered that the same device excelled at also removing tattoos with the same benefits.
As a result, they have found themselves taking booth space at bridal shows and tattoo conventions such as Tommy’s with the need for various tradeshow and promotional item materials.
Naturally they called on their long-time designer, IFI (since ’95). We rose to the challenge by designing/producing these large scale posters and banners for their shows along with promotional items including engraved bottle openers, can koozies, etc.