(616) 356-2545 15 Ionia Ave. SW, Suite 220 - Grand Rapids, MI 49503
SEO, Social Media and Online marketing services depicted by letters on a white backgroundSEO, Social Media and Online marketing services depicted by letters on a white background

Digital Marketing

Imagination Factory offers a suite of cost-effective, post-launch digital marketing and design services to businesses in Grand Rapids and West Michigan. A range of digital marketing services — ranging from content marketing to SEO — may be contracted by specific estimate or monthly retainer. To accurately estimate a digital marketing plan for your company, an initial assessment meeting is held and your goals and budgets are defined prior to a letter of engagement.

In addition to popular services such as Search Engine Optimization & SEM Management, or Content Marketing/Blog Writing and Social Media Management, we also offer programs that help streamline your relationship with advertising vendors and monitor campaign and site efficacy.

Success Takes Strategy

The most important service we offer in digital marketing is helping you develop a sound strategy for success. Strategy forms part of every digital marketing element for campaign cohesion. Measuring results is just as important. The formula for an effective digital marketing program is to develop the strategy based on real research in your industry and among your competitors. It then requires flawless design and production. The final piece is to measure results and look for areas of ongoing improvement.

Digital Marketing Services

The following services are available by flex retainer or by ad hoc project fee:

Strategic Assessment & Planning:

  • Website Conversion evaluation
  • Past Performance evaluation of campaigns
  • SEO Rank performance
  • Competitor SEO performance
  • SEO Strategy
  • Content, CRM & Social Media campaign planning

Content Creation:

  • Digital ad design (static)
  • Interactive Digital ad design
  • CTA/Conversion Campaigns (on-site)
  • SEO: On-Page
  • Content Marketing/Blog Content/Editorial
  • Social Media posts/campaigns
  • Branded Email/ENews campaigns


  • Analytics
  • SEO Rank performance
  • Social Media performance
  • SEM (Google Adwords)
  • CRM conversion reporting

Are you looking to expand your digital footprint? Talk to us to put the power of keen analysis and compelling content in your court.

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