(616) 356-2545 15 Ionia Ave. SW, Suite 220 - Grand Rapids, MI 49503
Grand Rapids Web Design & Development, Digital Marketing depicted by a website image on desktop, responsive website on tablet and mobile phoneGrand Rapids Web Design & Development, Digital Marketing depicted by a website image on desktop, responsive website on tablet and mobile phone

Website Design Process

How We Make Good Lookin’, Hard Working Websites

The Imagination Factory has a unique approach and transparent web design process. We offer fresh, yet proven solutions, which are tailored to your specific needs. As part of our web design process, we analyze your competitive online marketplace and discuss/determine your target audience to develop a website aimed at helping you accomplish your goals. We are dedicated to helping you promote your services and to establish a stable, yet flexible and ultimately scalable online presence that produces results.

The best website builds come from our collaboration with you to develop a sound strategy. This strategy then informs the information architecture, user flows, UX, content strategy, messaging, and even content creation.

From complex e-commerce solutions to utilizing third-party tools and APIs, we work to develop a website that flawlessly operates, reinforces your brand, and delivers on user expectations—all while accounting for millions of unique, often unstable website viewing environments.

We’ve designed AND currently host hundreds of websites for clients in the entertainment, banking, manufacturing, medical, legal, service, educational, non-profit, and pure e-tail industries for companies around the wURLd.

We are proficient in producing affordable yet professional and effective website designs.

Websites, like clients, come in a variety of flavors and IFI has the expertise design and develop one for those many needs, including:

  • Informational / Educational Websites
  • eCommerce Websites
  • Business to Business
  • Business To Consumer
  • Start Up Websites
  • Brick & Mortar Websites
  • Multi-sites for companies with multiple locations or franchises
  • Micro-sites for companies with diverse holdings and unique marketing needs
  • Online training sites for entrepreneurs who monetize web-based training

Website Re-Design (or we fix bad websites):

You might have been an early adopter having recognized that a website was an integral part of your business strategy, but that strategy may have changed and the old site might not be performing as well as it could. A website redesign can help you to upgrade your existing website thereby give you a chance to offer your customers/clients a completely new user experience.

The benefits of a website redesign are numerous but one of the most important ones is SEO (Search Engine Optimization) which helps you to position your website higher in the search engine directory. Over the years, search engines have changed their criteria and your website might not be keeping pace and suffering.

However, ranking higher is just part of the story. Today, the User experience, whether on desktop or mobile, is critical to conversion. Many older sites do not have compelling Calls-to-Action that entice visitors to engage, or integrated strategies to generate leads. The science of “UIX” has evolved, and with it, our ability to create attractive, intuitive and conversion-focused interfaces that will boost your business.

So, just getting visitors to the site doesn’t help if you lose sales because the design doesn’t help you engage with them.

The Imagination Factory will analyze your website, discuss your objectives, and suggest how to best redesign it. We want to help you improve your online exposure and reach more potential clients.

HTML (static) vs CMS (dynamic):

Website development has evolved from hand-coded HTML-based to more sophisticated, flexible and owner friendly CMS-based (Content Managed System) structures. Properly designed, HTML websites are simple, easy to use and user friendly. HTML-based sites are search-friendly and widely supported, but are a bit more daunting for the owners to control and maintain.

CMS allows owners to take full control of their websites, and to rapidly update the content, images and links in order to provide their clients/customers a better users’ experience and an insight into new services, products and business innovations. A CMS-based site enables owners to accomplish higher search engine rankings through a more integral SEO. We can (and do) train your staff to use our customized CMS editing tools effectively, or we can support you post-launch with a maintenance retainer or ad hoc updates.

The Imagination Factory is proficient in building custom, user- & search-friendly websites in either format. Contact us now to have one built or re-built for your business.

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