Inlanta Mortgage in Grand Rapids was looking to grow their online presence in the Greater Grand Rapids/West Michigan and rural Michigan areas to capture a greater market share — specifically of the FHA, USDA, and VA mortgage markets. Their previous local website infrastructure was a template with duplicate content and ergo little SEO strength in an out-dated theme that will be changing with a new HQ vendor.
However, in order to compete in terms of SEO rank with competitors for rank, Inlanta sought a vehicle that was highly search optimized, expandable and more conversion-oriented by design.
Imagination Factory built them not just a new website, but a marketing tool that could be easily extended by staff in terms of depth. It is also designed to make social media “stickier” with more conversions, and is integrated with their current CRM software. Users may also make use of valuable tools on the site, like a mortgage calculator that shows the full amortization schedule of their loan, and shows the changes over time when the values are adjusted.
To see the new website in action, Click Here