Legend Sign, formerly Sign-a-rama, was facing an identity crisis of sorts. After several years, the owners decided to part ways with the Sign-a-Rama franchise and go independent. This, of course, meant a new logo and lots of new signage – something they’re quite good at. And it meant a whole new website – something we’re quite good at.
Besides a change in colours, logos, look and identity, there was a new story to tell and new domain names to contend with and activate. The new site needed to assure existing customers that the same team was at the helm providing the same quality they had come to expect, while at the same time attracting new customers that might have passed them over due to the old name.
