(616) 356-2545 15 Ionia Ave. SW, Suite 220 - Grand Rapids, MI 49503

Full Brand Identity

Although our branding and corporate identity services are often provided as a stand-alone product, the Imagination Factory is a full-service digital marketing agency. This means we can create print marketing materials, like brochures, postcards, and print ads, all with your personalized logo and chosen brand-identity elements, like colors and fonts. We can also include these elements in your online marketing materials, such as display/ PPC ads, website, responsive email templates, social media accounts, and more.

Consistency is absolutely essential in a corporate identity package as it projects the external image of the company. Today, companies of all backgrounds and sizes invest significant amounts of money in developing corporate identities. This is because the persona that a company projects often has significant influence regarding the way people view the company. Yet every company has different needs for extending the reach of their brand, here’s how we’ve helped one of our long-standing clients – and this still include everything we’ve done tailgate flags, golf and boat outing signs, office signage, computer wallpapers and screensavers, etc.

The branding used in the design of a corporate logo and collateral usually involves a specific color scheme so that the entire product family is immediately recognizable. A variety of different materials may be included in a corporate identity package, such as:

  • Logo
  • Business cards
  • Letterhead
  • Brochures
  • Catalogs
  • Flyers
  • Printed advertisements
  • Posters / Signs / Banners
  • Presentation folders
  • Vehicle Graphics
  • Apparel
  • Website
  • E-mail templates
  • Social Media profiles/coverss

Regardless of the size of your company at the moment, it is essential that you be able to present a professional, uniform message to your vendors as well as your clients.

Your corporate identity package may include anything that is related to the brand image of your company. Consequently, your website as well as any magazine or newspaper advertisements could also be included in your corporate identity package. The ultimate goal of a corporate identity package is to ensure that your customers know you and immediately recognize your materials. Here’s an example of just how extensive your brand can reach.

In today’s competitive business world, it is absolutely essential that each company have its own distinctive and unique corporate logo and identity. In the past, many small companies felt there was no need to invest in developing a corporate identity. Today, that is no longer the case. A professional corporate identity package is just as important for small companies as it is for multi-national firms.

Due to the variety of directions and inclusions we can do with your brand, there’s no base typical budget. However, once we’ve had the opportunity to discuss your logo/collateral needs and/or completed the short design brief questionnaire, we’ll provide a final not-to-exceed budget.

Although our branding and corporate identity services are often provided as a stand-alone product, we are a full-service digital marketing agency. This means we can create print marketing materials, like brochures, postcards, and print ads, all with your personalized logo and chosen brand-identity elements, like colors and fonts. We can also include these elements in your online marketing materials, such as display/ PPC ads, website, responsive email templates, social media accounts, and more. For more information on how to receive your own custom logo and branded materials, contact us today.

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