(616) 356-2545 15 Ionia Ave. SW, Suite 220 - Grand Rapids, MI 49503

Print and Digital Branding

Over the last decade, Internet marketing has come to the forefront of most businesses’ marketing strategies, but that doesn’t mean the Internet is the only place your branding appears. When you start designing print materials, you might consider how your print branding should translate into the digital world.

While digital branding is fundamental, there are lots of times you need print materials to make a great real-world impression. Innovative print design is a force to be reckoned with – while web pages are often skimmed in less than 15 seconds, visually engaging print materials can live in offices and homes for years.

A custom design created specifically for your business will help your company stand out from the crowd. Having visually cohesive web and print materials is key to building a recognizable brand. Every business is different.

There’s no print material more essential than a business card. No matter how small your company is, a well-designed business card will give you instant professional credibility and lend legitimacy to your business.

Most business correspondence these days leads to follow-up action online, whether it’s to pay a bill or to research the company on their website. When your digital branding is reflected in your letterhead, people will know they’ve come to the right place when they find you online.

Today, social media marketing is as strategic and data-driven as any other form of digital marketing. Most social platforms offer scores of tools to help businesses use social media more effectively, but you should ensure that readers see you not something generic.

According to HubSpot, social media produces twice the marketing leads of trade shows, telemarketing, direct mail, or PPC. Possibly because 46% of online consumers count on social media when making a purchase decision.

There’s no doubt that email marketing gives you huge bang for your marketing buck. For the last 10 years, studies have consistently reported that email marketing offers the highest ROI of any marketing channel, and that margin increases when you are easily identified.

  • Logo Design
    See Logo Designs for deliverables
  • Business Cards & Stationery
    See Print Collateral for deliverables
  • Social Media designs
    2 designs w/ 1 revision, Drop-in-Place digital formats (PNG, JPG, or SVG) for Profiles, Covers and/or Backgrounds – Client must have an account. Go Here for more information regarding our Social Media Marketing services.

    • Facebook
    • Twitter
    • Linked-In
    • Google My Business
  • Email News Headers
    2 designs w/ 1 revision, Drop-in-Place digital formats (PNG, JPG, or SVG) – Client must have an account. Go Here to learn more about our Email Marketing services.

    • Active Campaign
    • MailChimp
    • Benchmark
    • Constant Contact

Typically, Print & Digital Branding budgets start between $2750 – $4000 USD depending on how many social media platforms and which email marketing services used. However, once we’ve had the opportunity to discuss your logo/print/digital needs and/or completed the short design brief questionnaire, we’ll provide a final not-to-exceed budget.

Many clients will extend their professionally designed brand across print and multiple media with additional items such as Presentation Folders, Invoices, Compliment / Thank You cards, Signage, Email campaign headers, Facebook timeline covers, iPhone and desktop wallpapers, and more. There’s no limit to what you can extend your brand into. For more information see our Full Brand Identity information.

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