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The Effectiveness of Animation

May 4th, 2008 by Ted Bailey

Often the effectiveness of a video production can be enhanced with animated sequences. Everyone loves animation – probably because most of us grew up with cartoons. But epics like Disney’s “Fantasia” are hardly standard fare. Today, animation is enjoying a renaissance, as evidenced by Groening’s “The Simpsons”, Seven-Up’s “Red Dots”, and even more Disney, Fox, and Buth epics such as “The Little Mermaid”, “Beauty and the Beast”, “Land Before Time”, and “Anastasia” (to name but a few).

Why? Because animation is the perfect medium for the ‘Age of Infotainment’. Graphics, specifically, animation must attract the audience enough to become interested in gaining information, then it must inform immediately. Read the rest of this entry »

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