CTMAX first came to IFI back in 1995 and is one of our oldest web clients. Since then they’ve expanded their business, their number of physical locations as well as the number of web sites (they now have four sites for different parts of their operations).
Along the way, we’ve been fortunate enough to have been involved in many of their marketing and branding initiatives from re-designing their logo, to digital advertising, to tradeshow collateral and promotional items.
Once or twice a year, CTMAX organizes some type of referral source appreciation all-day outing, which means invitations via email marketing and some type of promotion. In the past, these have included golf &/or sailing outings. This year, it’ll be a tailgate party at a major football game. And, of course, they’ll needed tailgate flags.
We gave them a couple options, but they couldn’t decide so we did three 3′x5′ two-sided flags, one on white, one on silver and one on black – each one needing slight color tweaking of the logo in order to make them pop.