Like all of us, our pets, our cars & homes, websites age – some better than others. A website may become outdated, non-functional or you may have new needs/goals. Web technologies evolve, coding languages change, and site visitors expectations will increase as they become more sophisticated. Web design is a cyclic and regular process as companies change, new technologies develop and new fashions come along.
Its a smart plan to consider re-designing a site once a year, but at least once every few years. Cyber years, like dog years, are not the same as human years. An older, outdated site can look neglected and can imply poor customer service. However, the frequency of redesign depends on many site, company internal and external factors.
So, what are some common reasons for a site redesign?
Read the rest of this entry »
On a sad note, funeral services were held earlier this week for a friend who was a psychic contortionist, but it was OK because she had said she saw her own end.
Is your web site Historical or Hysterical?
Some time ago I met a sales coach at a networking event and during our conversation, I asked what constituted the bulk of the requests they receive. She indicated that they get more requests for workshops on how to close more business than any other topic.
In 2016 mobile internet use had surpassed desktop use. Sometime in 2019, people that forecast this stuff expect that time spent on mobile will exceed time spent on TV (which is today just under 4hrs/day).
While most of us hate making COLD CALLS ourselves, we allow our websites to do it with abandon.
So… How DIFFERENT are you? Not how ODD or STRANGE are you, but how DO YOU DIFFER from your competitors? 
I might be biased, but it’s hard to imagine a reason for any company of any size not to have a website.
We have talked in the past about the importance of branding, what a brand or branding is, where branding comes into play, but not so much about when/where branding begins.
I’ve managed to get through most of this year without (knowingly) using algebra, not once. But I do have an equation for you…