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First Best Impressions

August 2nd, 2018 by Ima Admin

On a sad note, funeral services were held earlier this week for a friend who was a psychic contortionist, but it was OK because she had said she saw her own end.

Wow! I’ll bet that left an impression!

‘Impression’ is a funny word.. we can DO an impression, we can MAKE an impression, we can GET an impression, we can be LEFT with an impression, and we can COUNT impressions.

When you arrive at any business or networking event, you make some judgements about who you THINK everyone is and IF you want to have a conversation with them.

It’s OK, we all do it. They’re doing the same thing.
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Historical or Hysterical

July 22nd, 2018 by Ima Admin

Is your web site Historical or Hysterical?

There are a number of things that go into designing a successful website or any marketing piece, whether it’s a restaurant menu, a billboard, an advertisement, a sales flyer, or a tradeshow banner.

Its easy to point to appropriate use of colors, the fonts used, putting things (such as the logo or navigation) where people will see and use it, or using a CALL TO ACTION (CTA) to generate interest.

But all that is really informed by YOUR customers. What works best for one company and its customers might not be best for you and yours.
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Close More Business

July 11th, 2018 by Ima Admin

Some time ago I met a sales coach at a networking event and during our conversation, I asked what constituted the bulk of the requests they receive. She indicated that they get more requests for workshops on how to close more business than any other topic.

It seems that many of us are relentlessly searching for that one killer closing line or magical silver bullet technique that will compel a prospect to hire us and/or buy from us on the spot.

She had some real Bad News!
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Is Your Website Making Cold Calls?

March 21st, 2018 by Ima Admin

While most of us hate making COLD CALLS ourselves, we allow our websites to do it with abandon.

We know that if our prospecting strategy is to simply log in to the customer relationship (CRM) database and start randomly ‘smiling and dialing’, our sales will be low and frustrations will be high.

Many of the best companies will provide their sales team the proper tools they need and their successful top sales pros will have multiple “opening value statements” crafted, practiced and memorized for different types of sales calls to different types of customers and the varied potential objections they might have.
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How Different Are You?

March 14th, 2018 by Ima Admin

So… How DIFFERENT are you? Not how ODD or STRANGE are you, but how DO YOU DIFFER from your competitors?

Note, that I’m also NOT asking how you COMPARE to your competition. When you COMPARE its often going to be a price comparison. Price comparisons don’t build long-term relationships with customers. When you DIFFERENTIATE its usually about the value you provide.
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Visibility Credibility Profitability

March 7th, 2018 by Ima Admin

I might be biased, but it’s hard to imagine a reason for any company of any size not to have a website.

As a multi-year member of BNI (Business Network International), when you think about BNI’s VCP (Visibility/Credibility/Profitability) process, having a website is a no-brainer. If you are unfamiliar, the key concept in BNI’s referral marketing is relationships. Referral marketing works because these relationships work both ways: They benefit both parties.
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Four Seconds

February 21st, 2018 by Ima Admin

QUICK, I NEED YOUR ATTENTION FOR THE NEXT 4 SECONDS.

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Did you know that once your web page is up you have ONLY 4 seconds to capture the attention of your visitor.

But is YOUR site still loading?

That’s unfortunate.
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Neuroscience and Storytelling

January 25th, 2018 by Ima Admin

What’s Neuroscience and Storytelling Got to Do With My Website?

Let’s take a quick look at a few recent studies.

A Harvard University study determined that 95% of decision-making is subconscious and usually not logical. Neuroscientists know that certain chemicals (neurotransmitters) in our brains are responsible for those reward-motivation / fight-or-flight decisions.

A Content Marketing Institute survey revealed that almost 82% of marketers believe that “engaging and compelling storytelling” is by far the most important element to ensure effective content.

The London School of Business and Management found that customer retention for a properly-told story is 1400% higher as compared to just delivering facts and figures.
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A Branding Equation

November 30th, 2017 by Ima Admin

I’ve managed to get through most of this year without (knowingly) using algebra, not once. But I do have an equation for you…

Brand Depth + Brand Awareness = Brand Success

We’ve said previously that your brand isn’t simply your logo, although like the tip of an iceberg, its often what is seen first. The customer experience you provide, the quality of your products, and level of services you offer, are what lies below the surface and provide depth. However, depth AND awareness go hand in hand in building your success.
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