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What is a Brand?

September 18th, 2017 by Ima Admin

So… What IS a brand?

It used to mean the symbol seared on a cow’s butt to thwart rustlers. But is a brand simply your logo?

Or is it ALL that comes to mind when you think of a person or company? When we think of Apple, we think innovation & design. Nike, we think athleticism & victory. That top of mind brain tattoo?

Recently, David Bowie died, but when we think of him, we think musician, artist, actor, and actually we think of a constantly changing brand… He was actually a master of the re-brand – from Major Tom to Ziggy Stardust to the Thin White Duke.

For many, the brand is the company. For others, its a personal brand. For some its both.

A website is quite often the first place prospective customers will encounter your brand. Sometimes before they get your business card, brochure or see you at a tradeshow.

During a discussion with a realtor colleague of mine, Brandon and I briefly discussed his unique opportunity in branding. I asked, “Are people buying a home from his firm or are they buying from Brandon or is it an equal priority?”

So when developing a website its important to know what your brand is and how to communicate that to your audience. This is something that one-size fits all templates can’t do for you – unless, of course, your brand is to be bland and just like everyone else.

What’s YOUR brand? Is it time to focus it or time for a RE-brand? Who do you know whose website isn’t communicating that brand as well as it could?

Have them call the brain tattoo folks at the Imagination Factory.


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