(616) 356-2545 15 Ionia Ave. SW, Suite 220 - Grand Rapids, MI 49503

Bright Ideas

First Best Impressions

August 2nd, 2018 by Ima Admin

On a sad note, funeral services were held earlier this week for a friend who was a psychic contortionist, but it was OK because she had said she saw her own end.

Wow! I’ll bet that left an impression!

‘Impression’ is a funny word.. we can DO an impression, we can MAKE an impression, we can GET an impression, we can be LEFT with an impression, and we can COUNT impressions.

When you arrive at any business or networking event, you make some judgements about who you THINK everyone is and IF you want to have a conversation with them.

It’s OK, we all do it. They’re doing the same thing.
Read the rest of this entry »


Historical or Hysterical

July 22nd, 2018 by Ima Admin

Is your web site Historical or Hysterical?

There are a number of things that go into designing a successful website or any marketing piece, whether it’s a restaurant menu, a billboard, an advertisement, a sales flyer, or a tradeshow banner.

Its easy to point to appropriate use of colors, the fonts used, putting things (such as the logo or navigation) where people will see and use it, or using a CALL TO ACTION (CTA) to generate interest.

But all that is really informed by YOUR customers. What works best for one company and its customers might not be best for you and yours.
Read the rest of this entry »


Close More Business

July 11th, 2018 by Ima Admin

Some time ago I met a sales coach at a networking event and during our conversation, I asked what constituted the bulk of the requests they receive. She indicated that they get more requests for workshops on how to close more business than any other topic.

It seems that many of us are relentlessly searching for that one killer closing line or magical silver bullet technique that will compel a prospect to hire us and/or buy from us on the spot.

She had some real Bad News!
Read the rest of this entry »


What Makes a Great Site?

June 22nd, 2018 by Ima Admin

In 2016 mobile internet use had surpassed desktop use. Sometime in 2019, people that forecast this stuff expect that time spent on mobile will exceed time spent on TV (which is today just under 4hrs/day).

With that in mind, several designers/marketers were asked to comment on a question in Alignable, “What makes a great website for today’s time (ie what are the top 5 things for a great design)?”

It’s a good question, and there were a number of varied answers, with many suggesting mobile-responsiveness and fast loading as two of the five criteria. The most liked answer was ‘animated dancing penguins’.

However, the question is too ambiguous to answer. Here’s why…
Read the rest of this entry »


Going Mobile

April 19th, 2018 by Ima Admin

Driving down the road, I passed a sign that asked simply, ” Who was the first person with a tablet to download data from the cloud?” The sign was in front of a church and the answer was, of course, Moses.

Fast forwarding about 3500 years, its no real surprise that Google gathers a lot of data… A LOT. Google has been gathering data about how quickly user behavior is shifting on mobile. Not only are more users on mobile devices when using Google search, but how they browse mobile results is changing too.
Read the rest of this entry »


Data Breach, the GDPR and You

April 4th, 2018 by Ima Admin

DATA BREACH!!

These are two words we’re hearing more and more that are as scary as hearing “GUN!” or “FIRE!”

Perhaps not as an immediate threat as the latter two, but something that could affect our lives long, long after the actual breach.

No April Fool’s joke, on April 1st, news releases announced that hackers allegedly staged an attack on Saks 5th Ave. and Lord & Taylor to steal information from more than 5 million debit & credit cards.

The following day, potentially worse AND closer to home, according to researchers, the Panera Bread’s website was found to be leaking data potentially exposing millions of customer records – something Panera allegedely knew about in August 2017.
Read the rest of this entry »


Is Your Website Making Cold Calls?

March 21st, 2018 by Ima Admin

While most of us hate making COLD CALLS ourselves, we allow our websites to do it with abandon.

We know that if our prospecting strategy is to simply log in to the customer relationship (CRM) database and start randomly ‘smiling and dialing’, our sales will be low and frustrations will be high.

Many of the best companies will provide their sales team the proper tools they need and their successful top sales pros will have multiple “opening value statements” crafted, practiced and memorized for different types of sales calls to different types of customers and the varied potential objections they might have.
Read the rest of this entry »


How Different Are You?

March 14th, 2018 by Ima Admin

So… How DIFFERENT are you? Not how ODD or STRANGE are you, but how DO YOU DIFFER from your competitors?

Note, that I’m also NOT asking how you COMPARE to your competition. When you COMPARE its often going to be a price comparison. Price comparisons don’t build long-term relationships with customers. When you DIFFERENTIATE its usually about the value you provide.
Read the rest of this entry »


Visibility Credibility Profitability

March 7th, 2018 by Ima Admin

I might be biased, but it’s hard to imagine a reason for any company of any size not to have a website.

As a multi-year member of BNI (Business Network International), when you think about BNI’s VCP (Visibility/Credibility/Profitability) process, having a website is a no-brainer. If you are unfamiliar, the key concept in BNI’s referral marketing is relationships. Referral marketing works because these relationships work both ways: They benefit both parties.
Read the rest of this entry »


Four Seconds

February 21st, 2018 by Ima Admin

QUICK, I NEED YOUR ATTENTION FOR THE NEXT 4 SECONDS.

tick
tick
tick
tick

Did you know that once your web page is up you have ONLY 4 seconds to capture the attention of your visitor.

But is YOUR site still loading?

That’s unfortunate.
Read the rest of this entry »


Sounds like what I want! Let's connect.

Talk to Us
  • Quantcast
    PageRank
    Website Security Test