(616) 356-2545 15 Ionia Ave. SW, Suite 220 - Grand Rapids, MI 49503

A Website is a Website

October 15th, 2017 by Ima Admin

Wow, really?  That takes me back to the 60′s when we also thought a horse was a horse.. unless, of course, that horse was the famous Mr. Ed.

I suppose that if all you’re looking for is a tax write-off and/or to get the marketing department to quit bellyaching about not having one, then perhaps a static website that looks like it is from the 90′s and drives little or no traffic and generates few, if any leads will do just fine for you.

However, for the rest of you that are looking to invest in an asset that will not only build your brand, but gain you visibility, increase trust and ultimately generate more sales… then not all websites are created equal. You need your horse to be a unicorn.

Usually, a COMPANY wants a website for some basic reasons, including:

  • To increase sales and/or leads
  • To provide company information to prospects and/or investors
  • To increase brand awareness, exposure and/or trust
  • To create a method to stay in touch with clients.
  • To open an online e-commerce channel
  • To utilize / leverage social media


  • To be cool and/or awesome

However, PEOPLE have their own WANTS in life, such as:

  • People want to know how to make money.
  • People want to find ways to win money.
  • People want to learn how to save money.
  • People want to lose weight.
  • People want to look / feel better.
  • People want to have a better sex life.
  • People want to have a happier home life.
  • People want to have more knowledge.
  • People want to help others.
  • People want to experience personal success in life.
  • People want to develop friendships.

And as we’ve pointed out in previous posts, if these people are coming to your site, 75% or more of them want to do that via smartphone. There are billions of websites out there right now, but only a fraction are mobile device friendly – even with Google’s punative measures for being NON-mobile.

Next time you hear someone say they don’t know what their customers expect, have them call us at the Imagination Factory.

Sounds cool. Let's connect.

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