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Making Money in Multimedia

May 4th, 2008 by Ted Bailey

My previous article discussed the paradigm shift promised by multimedia. It built a framework for making money in multimedia development. We continue the discussion focusing on CD-ROM, although the concepts work for all new media design. Multimedia titles/projects tend to first fall into two primary categories which can be further broken down. While overlaps occur, the tiers look something like this:

  • Consumer
    • Games/Entertainment
    • Education
    • Edutainment (combination of above)
  • Developer/User
    • Graphics
    • A/V (audio/video)
    • Utilities

Consumer titles are generally complete and immediately useable like a game, a reference work like an encyclopedia or a child’s storybook. Developer titles usually contain information or material which is used to create something else such as clip art is used for desktop publishing, utilities for programming, or audio/video clips for other multimedia programs or projects. Often the more mass appeal that a title has, the lower its retail price will be. $34.95 – $39.95 seems to be the magic retail price point right now. Read the rest of this entry »


I’ll See Your Paradigm (pt.1)

May 4th, 2008 by Ted Bailey

If you have read any of my other articles, attended any of my multimedia/technology seminars in the past, then you have more than likely heard me use the term “Paradigm Shift” as it relates to the effect multimedia is and will have on many aspect of our lives. Lately, it seems that ‘everything’ is being hyped as something that will cause a paradigm shift. But the term “Isoquantic” as used by John Sculley (formerly of Pepsi and Apple Computers fame) was a new one, even for a polyglot like me who enjoys eclectic words. I was intrigued. Whaddesay?

Let me see if I can define and distinguish the two terms. Paradigm is easy… it refers to a set of standards or norms by which we operate. When this set of standards shift radically because of some innovation, we call it a paradigm shift, clever huh? A common example used for the effect of such a shift is “buggy whips”. The automobile or “horseless carriage” represented a paradigm shift in transportation technology. While some industries were able to adapt their products and services, not so for the buggy whip makers. The buggy whip industry became a casualty of this technology shift. Read the rest of this entry »


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