(616) 356-2545 15 Ionia Ave. SW, Suite 220 - Grand Rapids, MI 49503

Site Launch: ITC Elio

September 28th, 2014 by Ted Bailey

IFIblog_ITCELIO_smITC Incorporated is a dynamic, evolving company that has grown its LED capabilities with collections of lighting products for several industries including Marine, Cruise, RV, Healthcare, Retail, and Commercial Interiors.

This manufacturer came to the Imagination Factory seeking a web solution for its multiple companies. We designed a cohesive design for each and a plan to develop and launch multiple sites over the next several months. The first to launch is for the elio® brand, which extended their knowledge in LED lighting into new markets including healthcare, office, store fixtures, and residential and commercial cabinet manufacturers.

The site features a full catalog showroom and an interactive rep locator.

Come visit the NEW ITC Elio site, today.


Branding: Lux-Evo – A Cut Above

September 12th, 2014 by Ted Bailey

LUX-CUTSHTAlthough many clients initially contact us to design their web presence, they often find other projects for us to do. Such is the case with Lux-Evo, a LED manufacturer in Holland, MI. Following the design and launch of their new web site, they asked us to design and produce product specification sheets, often call cut sheets.

Cut sheets are generally a bit more technical in nature and will often include not just product photos but technical illustrations as well as detailed product data for architects, engineers, contractors developing or re-designing projects that might use these products.


Site Launch: Century Hardware

August 15th, 2014 by Ted Bailey

IFIblog_CHDWR_smWith a tradeshow looming, Century Hardware, unhappy with the limitations of their existing site, came to the Imagination Factory for help. Their list of wants was extensive.

The site needed to be mobile responsive and retina display friendly; it needed to have integrated ecommerce with multi-level wholesale/retail pricing as well as the ability to accept POs and generate invoices and accept credit card payments online; it needed to be able to restrict quantities for select products and provide control over the online customers (who can buy wholesale, at what rate, who can use POs, etc).

The site needed to allow users to filter the products against numerous criteria (including finish, function, style, size, etc.) and it needed to allow the user to save their own wishlist of items for later use; it also was to include a ‘find a dealer’ function and a interactive flip-book (both also mobile friendly); and oh yeah… it eventually needs to be multi-lingual ready (with chinese and spanish targeted languages).

Quite a tall order, but you may visit Century’s new site and see it in action.


Sounds delightful. Let's get to work.

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