Is your web site Historical or Hysterical?
There are a number of things that go into designing a successful website or any marketing piece, whether it’s a restaurant menu, a billboard, an advertisement, a sales flyer, or a tradeshow banner.
Its easy to point to appropriate use of colors, the fonts used, putting things (such as the logo or navigation) where people will see and use it, or using a CALL TO ACTION (CTA) to generate interest.
But all that is really informed by YOUR customers. What works best for one company and its customers might not be best for you and yours.
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