This Grand Rapids, Michigan Optometrist & Eyeglass Frame Showroom makes your vision and eye health are their top priority. Their deep experience, the latest technology, the most comprehensive range of products and personalized service combine to provide the very best in eye care.

When it became time to enhance the administrative back-end of their practice AND move out of their canned practice template, they came to the Imagination Factory whose similar deep web experience and understanding of integrating front-end websites with back-end system was important to making this a seamless and easy transition.

We were able to put them into a mobile-responsive, content managed structure (CMS) integrated to their new third-party appointment scheduler and customer management system. During initial testing, the staff AND a few select customers were already able to see how much easier the new site will be to manage and navigate.

Now, you can see them more clearly at PERSONALEYES