Change happens for usually one of two reasons: inspiration or desperation.
Clients wanting to have us design that first website are generally inspired, sometimes desperate to finally get online. Re-designing an existing site is often an act of desperation over a failed site or sometimes is inspired by positive changes in the clients’ business.
BTW, we look at a bad website not necessarily as a failure, just an educational experience that might not have turned out so well.
That said, if a millionaire were to tell a thousand people about a book that started him/her on the road to wealth, how many would go out and buy the book? Unfortunately, very few.
For those businesses currently without a website, why? Evidence of businesses making money on the web surrounds you. Did you know that businesses that are online grow 40% faster than those that are not?
According to Google…
- 25% of people in the US made a purchase after a search
- 51% called the business that day
- 48% actually went to the business that day
For those of you with a low performing website, consider that a re-design closer aligned to your specific audience and their behaviour can lead to a 34% to 300% increase in revenue.
Consider the following…
- 75% of shoppers surf mobile while in-store
- 25% even buy product while in-store
- 70% aren’t native English speakers
- and 75% of them are NOT likely to make a purchase unless the product/service description is in a language they do speak.