(616) 356-2545 15 Ionia Ave. SW, Suite 220 - Grand Rapids, MI 49503

News & Updates

Site Redesign: Kawasaki Precision Machinery

August 22nd, 2016 by Ima Admin

IFI_Blog_KPM_552x587Kawasaki is a leading manufacturer of hydraulic systems and components. Kawasaki’s technological leadership and customer-centered philosophy is well-known around the world.

Originally designed back in late 2009/2010, the KPM-USA site had served this client well, BUT was showing its age a bit. Built before tablets & smartphones became a predominate method for surfing the web, this site needed both a facelift and some structural changes to make it more mobile responsive as well as reflect Kawasaki’s industry leadership. Besides mobile-responsiveness, the new site adds an interactive distributor locator for North & Central America as well as a private distributor only area.

To see the new look and capabilities, visit the NEW KAWASAKI USA site.


Site Launch: Cutting Horse Training Online

August 9th, 2016 by Ima Admin

IFI_Blog_CHTO2_552x587Similar to a previous client, Simone & Duncan, owners of Cutting Horse Training Online (CHTO) out of Texas had built a successful online video education program that was functional but had outstripped the underlying design and technology of their current partners.

Having seen the transformation the Imagination Factory for the other client, they asked what was possible. CHTO had a few more things happening in their site, so once again we spent a lot of time investigating their specific needs, researching current technology they were using, and especially discussing the shortfalls of the current site – for both the owners and the users.

The result is a subscription-based, members-only, ecommerce, mobile-responsive site with hundreds of streaming videos & podcasts from multiple sources and by numerous training partners and grooming experts from around the world. Additionally, this site also needed to tie into third-parties InfusionSoft & Click Funnel for extensive email marketing campaigns, Dartfish for private video critiques, and SoundCloud for Podcast streaming. The site allows members to search and view streaming categorized videos on their desktop, tablet or even smartphone. In addition to basic ecommerce for books, DVDs and apparel, the site also needed to support an event calendar/ticketing system for clinics and workshops. Members may subscribe monthly, quarterly or annually to one of three different membership levels via several payment gateways to gain access to videos that are searchable by category, by training partner, by title.

This one raised the bar, yet again, on the built-in functions and capabilities that we’ve been asked to design into a site!

Mosey on over to the NEW CHTO site.


Site ReDesign: Kentwood Office Furniture

July 14th, 2016 by Ima Admin

IFIblog_KWOF_552x587Although many of our website solutions are built to serve our clients well for many years, technology continues to march forward providing new options and marketing channels of which to take advantage. At a minimum, we suggest revisiting the site design every five years or less.

Kentwood Office Furniture is the Midwest’s specialist in high quality remanufactured, used, and new office furniture and is well aware of rapidly changing environments. As a result, Kentwood Office and the Imagination Factory takes a look every 2-3 years at the site and how best to leverage the new technology and aesthetics in their site.

For your own closer inspection, visit the NEW KENTWOOD OFFICE site.


Site Launch: Haisma Design

July 11th, 2016 by Ima Admin

IFIblog_HDC_smFor nearly two decades Haisma Design Co. has been creating stunning luxury homes, as well as, designing extraordinary living, commercial, and recreational spaces for our extremely satisfied clients.

Sadly, their website wasn’t doing them and their work justice. They went looking for a web & marketing company that ‘got them’ and worked as diligently to satisfy their clients as they did. They found the Imagination Factory.

Like IFI, their award-winning work can be seen across North America, from Key West to Minnesota, and across the state of Michigan. And now, your can see it too, right from your desktop, tablet or smartphone.

Come see their extraordinary solutions at HAISMA


Marketing: Keeping the USPS Busy

June 20th, 2016 by Ima Admin

IFIblog_FMB_PCs-282x300Another of our long-time web clients in a different part of the country, has over the years, been very successful with an old school method of marketing. Florida has different plumbing and backflow requirements than many of the other US States. Many of the properties that they service have owners that reside in other states.

While email marketing might be quicker, they’re more easily missed and are harder to pin to your cork board or refrigerator than a 4-color printed postcard. We designed these four postcards, one for each primary service Flamingo Plumbing and Backflow offers – general plumbing, drain & sewer cleaning, grease trap cleaning & lift station / backflow service.

Approximately each quarter, we have up to 40,000 postcards printed, address-merged, pre-sorted and drop shipped to our client for sending out.


Branding: Athletic Mentors

May 11th, 2016 by Ima Admin

AMM_SIGN-300x225As you may have noticed, many of these blogs are a mix of new client projects and those from long-time clients that trust us with numerous opportunities to assist them with their continuing marketing needs as they grow.

One such client is Athletic Mentors, for whom we’ve designed & developed their brand logo, several concurrent mobile responsive & ecommerce websites as well as many tradeshow collateral pieces, event banners, sales brochures & flyers, and stationery and business cards.

In addition to banners, posters and tent cards, we recently designed this backlit sign for their new coaching facility. The fabrication, municipal permits and zoning issues and installation were all handled by our good friends at Sign-a-rama which allowed us to provide a total solution to the client alleviating many of the headaches associated in getting this accomplished.


Branding: Revolux

December 22nd, 2015 by Ima Admin

IFIblog_RVLX_smParent company, Facilities Resource Group, came to the Imagination Factory in 2014 to design a new site and later tradeshow collateral for one of their business units, Lux-Evo, a Michigan-based LED Lighting company that routinely delivers energy savings on projects of any scale across the U.S.

As a result of their expansion plans, they had merged with another similar firm in Texas, Etex. The result was a new business entity called ‘Revolux’. Over the years, Etex had acquired numerous domain names at several registrars which were pointing to an existing web presence hosted at HubSpot. However, with an announcement imminent this site needed to be quickly but substantially tweaked to reflect the new brand (logo, locations, services) along with pages for (and navigation to) specific services relocated to the other business unit sites and get the domains all cleaned up.

Team IFI was able to go in and seamlessly help behind the scenes with this client’s public-facing online presence and their re-branding efforts. Who do you know that needs a design team that’s more than just a design team?

VISIT REVOLUX


Branding: Premier Exteriors

December 14th, 2015 by Ima Admin

Premier_Brochure-181x300Earlier this year the team at the Imagination Factory had designed and launched a mobile-responsive site for Premier Roofing and Exteriors. It was now time for this family-owned West Michigan roofing company to get a revamped brochure for use at tradeshows and as handouts that tied into their online marketing efforts.

Because the Imagination Factory spends a lot of time with its clients learning about their business, their unique selling points and amassing image assets to tell their story online, it allows us to be very productive in developing and re-purposing that information into other forms of media like the four-page printed piece to the left.

The Imagination Factory has been developing printed marketing materials for its clients since 1985. Give us a call if you need something similar.


Tradeshows: AIFI Banners

October 15th, 2015 by Ima Admin

AIFI_banner-118x300Long-time client, American International Foods, called on the Imagination Factory recently to develop some tradeshow collateral in the form of new handouts and booth banners.

Having previously designed their logo, brochures, and web presence, we were able to quickly work up new branding materials including booth handouts and this 6′ banner in time for the show.


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