(616) 356-2545 15 Ionia Ave. SW, Suite 220 - Grand Rapids, MI 49503

News & Updates

Branding: Athletic Mentors

May 11th, 2016 by Ima Admin

AMM_SIGN-300x225As you may have noticed, many of these blogs are a mix of new client projects and those from long-time clients that trust us with numerous opportunities to assist them with their continuing marketing needs as they grow.

One such client is Athletic Mentors, for whom we’ve designed & developed their brand logo, several concurrent mobile responsive & ecommerce websites as well as many tradeshow collateral pieces, event banners, sales brochures & flyers, and stationery and business cards.

In addition to banners, posters and tent cards, we recently designed this backlit sign for their new coaching facility. The fabrication, municipal permits and zoning issues and installation were all handled by our good friends at Sign-a-rama which allowed us to provide a total solution to the client alleviating many of the headaches associated in getting this accomplished.


Branding: Revolux

December 22nd, 2015 by Ima Admin

IFIblog_RVLX_smParent company, Facilities Resource Group, came to the Imagination Factory in 2014 to design a new site and later tradeshow collateral for one of their business units, Lux-Evo, a Michigan-based LED Lighting company that routinely delivers energy savings on projects of any scale across the U.S.

As a result of their expansion plans, they had merged with another similar firm in Texas, Etex. The result was a new business entity called ‘Revolux’. Over the years, Etex had acquired numerous domain names at several registrars which were pointing to an existing web presence hosted at HubSpot. However, with an announcement imminent this site needed to be quickly but substantially tweaked to reflect the new brand (logo, locations, services) along with pages for (and navigation to) specific services relocated to the other business unit sites and get the domains all cleaned up.

Team IFI was able to go in and seamlessly help behind the scenes with this client’s public-facing online presence and their re-branding efforts. Who do you know that needs a design team that’s more than just a design team?

VISIT REVOLUX


Branding: Premier Exteriors

December 14th, 2015 by Ima Admin

Premier_Brochure-181x300Earlier this year the team at the Imagination Factory had designed and launched a mobile-responsive site for Premier Roofing and Exteriors. It was now time for this family-owned West Michigan roofing company to get a revamped brochure for use at tradeshows and as handouts that tied into their online marketing efforts.

Because the Imagination Factory spends a lot of time with its clients learning about their business, their unique selling points and amassing image assets to tell their story online, it allows us to be very productive in developing and re-purposing that information into other forms of media like the four-page printed piece to the left.

The Imagination Factory has been developing printed marketing materials for its clients since 1985. Give us a call if you need something similar.


Tradeshows: AIFI Banners

October 15th, 2015 by Ima Admin

AIFI_banner-118x300Long-time client, American International Foods, called on the Imagination Factory recently to develop some tradeshow collateral in the form of new handouts and booth banners.

Having previously designed their logo, brochures, and web presence, we were able to quickly work up new branding materials including booth handouts and this 6′ banner in time for the show.


Tradeshows: Tommy’s Tattoo Convention

September 29th, 2015 by Ima Admin

CTMAX_Tommys-300x300So… how does a maxillofacial surgeon (CTMAX) and a tattoo convention (Tommy’s) cross paths? Well, when the surgeon expands his practice to include non-invasive aesthetic enhancement and buys specialized picosecond laser equipment to address age spots and fine lines, but can also quickly, safely and painlessly remove all colors of tattoos… he finds himself taking a booth at one of the larger tattoo conventions in Connecticut.

Naturally, our client then turned to the Imagination Factory to whip up branding materials including banners, posters, brochures, business cards and unique promotional items including erasers, temporary tattoos, and laser-etched bottle openers.

Working backward from the tradeshow date, the imagination Factory not only designed/prepared all the artwork required, but sourced the items, and ensured their delivery to the client in advance of the show, allowing the client to relax and focus on their business. How can we assist you?


Web Tips Learned from a Cab Ride

June 9th, 2015 by Ted Bailey

What could a simple cab ride have to do with having a better website?

Actually a lot! I’m going to share five lessons you can learn in just the ride from any airport to a downtown hotel in any larger metropolitan area.

Now bear in mind that this illustrates only the initial customer interaction with your website. There is even more to consider when thinking about the customer’s different needs during the entire journey with you during their lifecycle which I hope to address in a later post soon.

OK… You’ve landed at the airport, gathered all of your luggage, and headed curbside to grab a cab.
Read the rest of this entry »


Site Launch: ITC-RV & ITC-Marine

May 1st, 2015 by Ted Bailey

IFIblog_ITCMAR_smITC Incorporated is a dynamic, evolving company that has grown its LED capabilities with collections of lighting products for several industries including Marine, Cruise, RV, Healthcare, Retail, and Commercial Interiors.

This manufacturer came to the Imagination Factory seeking a web solution for its multiple companies. We designed a cohesive design for each manufacturing division and a plan to develop the content and launch multiple sites over several months.

With sites for the parent company, elio® and cruise® having launched late 2014 and early 2015, the fourth and fifth to launch were for the recreational vehicle (RV) division and the marine division.

IFIblog_ITCRV_smThese sites provide more information on each brand’s product line, offer specs as well as access to various online etail channels from where they may be purchased. All five are now tied together in the back by a common administrative structure making it easier to manage multiple sites.

Come visit the NEW ITC-RV and the ITC-Marine sites.


Database App: iSS TRM

April 10th, 2015 by Ted Bailey

ISS_lgiSS Total Rack Management is a single source paint tooling management solution. iSS TRM is an ISO 9001 certified company with an exceptional reputation in the industrial paint tooling and stripping industry. iSS’ continued growth has been bumping up against their current project tracking functions.

iSS TRM sought out the database application experts at the Imagination Factory to develop a new solution. What they got was a multi-platform application that provides real-time in-plant project tracking that may be updated from any connected desktop, tablet and even smartphone. Hardware provided by our good friends at CompuCraft, Inc.


Site Launch: Premier Roofing and Exteriors

March 27th, 2015 by Ted Bailey

IFIblog_PREM_smThis family-owned West Michigan roofing company has built a superb reputation for high-quality repair and installation work that withstands West Michigan’s roughest weather. When it came time to renovate their website, they came to the experts at the Imagination Factory.

Just as they know the best products and installation methods to stand up to the harsh extremes of West Michigan’s climate, they knew they could count on the team at IFI to know how to present their story in an all important mobile-responsive cyber environment.

Visit Premier’s new site, today.


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