While most of us hate making COLD CALLS ourselves, we allow our websites to do it with abandon.
We know that if our prospecting strategy is to simply log in to the customer relationship (CRM) database and start randomly ‘smiling and dialing’, our sales will be low and frustrations will be high.
Many of the best companies will provide their sales team the proper tools they need and their successful top sales pros will have multiple “opening value statements” crafted, practiced and memorized for different types of sales calls to different types of customers and the varied potential objections they might have.
The same should be true for your website!
Unfortunately, many companies take a ‘put it up and let it fend for itself’ approach with their website and are somewhat befuddled to find their visitor to customer conversions lagging and their bounce rate high. Integrating well-prepared opening value statements and multiple calls-to-action can warm up a cold site visitor in 15 seconds or less – which is often all the time you have to capture their attention.
This is why we take the time to understand our clients’ business AND their audience before we propose a website design and strategy. By knowing what YOUR best clients look like, we’ll have great start on crafting an inviting site with opening value statements that separates you from the rest of the pack while quickly heating up your visitor’s conversion into a valued customer.