Some time ago I met a sales coach at a networking event and during our conversation, I asked what constituted the bulk of the requests they receive. She indicated that they get more requests for workshops on how to close more business than any other topic.
It seems that many of us are relentlessly searching for that one killer closing line or magical silver bullet technique that will compel a prospect to hire us and/or buy from us on the spot.
In 2016 mobile internet use had surpassed desktop use. Sometime in 2019, people that forecast this stuff expect that time spent on mobile will exceed time spent on TV (which is today just under 4hrs/day).
With that in mind, several designers/marketers were asked to comment on a question in Alignable, “What makes a great website for today’s time (ie what are the top 5 things for a great design)?”
It’s a good question, and there were a number of varied answers, with many suggesting mobile-responsiveness and fast loading as two of the five criteria. The most liked answer was ‘animated dancing penguins’.
While most of us hate making COLD CALLS ourselves, we allow our websites to do it with abandon.
We know that if our prospecting strategy is to simply log in to the customer relationship (CRM) database and start randomly ‘smiling and dialing’, our sales will be low and frustrations will be high.
Many of the best companies will provide their sales team the proper tools they need and their successful top sales pros will have multiple “opening value statements” crafted, practiced and memorized for different types of sales calls to different types of customers and the varied potential objections they might have. Read the rest of this entry »
So… How DIFFERENT are you? Not how ODD or STRANGE are you, but how DO YOU DIFFER from your competitors?
Note, that I’m also NOT asking how you COMPARE to your competition. When you COMPARE its often going to be a price comparison. Price comparisons don’t build long-term relationships with customers. When you DIFFERENTIATE its usually about the value you provide. Read the rest of this entry »
I might be biased, but it’s hard to imagine a reason for any company of any size not to have a website.
As a multi-year member of BNI (Business Network International), when you think about BNI’s VCP (Visibility/Credibility/Profitability) process, having a website is a no-brainer. If you are unfamiliar, the key concept in BNI’s referral marketing is relationships. Referral marketing works because these relationships work both ways: They benefit both parties. Read the rest of this entry »
I’ve managed to get through most of this year without (knowingly) using algebra, not once. But I do have an equation for you…
Brand Depth + Brand Awareness = Brand Success
We’ve said previously that your brand isn’t simply your logo, although like the tip of an iceberg, its often what is seen first. The customer experience you provide, the quality of your products, and level of services you offer, are what lies below the surface and provide depth. However, depth AND awareness go hand in hand in building your success. Read the rest of this entry »
It’s finally here! The new IFI site. During 2016, Team IFI launched ~20 new client sites (several quite large with an extensive list of features); We ghost blogged through the year for six clients; We managed SOCS, our Suite Online Catering System, for a dozen minor league baseball ballclubs around the country; We handled the tradeshow support needs (design of trinkets, handouts, posters, banners, A/V shows, even tailgate flags) for several clients; We designed / produced numerous direct mail campaigns for several clients totaling over 200,000 postcards (mail merged and EDDM); we handled Adwords campaigns for a couple retained clients; we designed a variety of new logos, business cards, and newsletters for several clients; and we managed site (and server) updates/upgrades for over 50 managed client sites.
Andy Mast Greenhouses grow a wide range of high-quality bulbs, spring plants, mums and poinsettias to help homeowners beautify their homes and gardens year-round. Not available directly to the consumer, the product of their tender loving care can be found in Kroger supermarkets throughout the United States.
That said, when thinking about developing their first online presence, they wanted to serve two distinct audiences – their retailers as well as the consumers – both with different reasons for visiting their site. The retailers want merchandising assistance while the end user can benefit from care and feeding information.
Andy Mast came to the Imagination Factory for a creative online way to meet the needs of both groups PLUS allow their staff to tell a climate-conscious planet their ‘green’ story. We designed an easily managed site w/ a searchable and categorized seasonal product catalog and blog categories of direct interest to both groups.