Is your web site Historical or Hysterical?
There are a number of things that go into designing a successful website or any marketing piece, whether it’s a restaurant menu, a billboard, an advertisement, a sales flyer, or a tradeshow banner.
Its easy to point to appropriate use of colors, the fonts used, putting things (such as the logo or navigation) where people will see and use it, or using a CALL TO ACTION (CTA) to generate interest.
But all that is really informed by YOUR customers. What works best for one company and its customers might not be best for you and yours.
That’s why, as part of the needs assessment, we ask questions, such as…
- From where did your last 100 customers come?
- What are the buying motives of your top 10 customers?
- Are there service issues that have or excel at?
- What’s your value message?
These might be difficult questions because you might not really have thought about your business in those terms.
Your history of doing business is important, but knowing and understanding your customers helps us design a website that will help you attract new customers and maintain customer loyalty.