(616) 356-2545 15 Ionia Ave. SW, Suite 220 - Grand Rapids, MI 49503

News & Updates

Ecommerce: Batter’s Up

March 15th, 2015 by Ted Bailey

ballsuites_2015So spring has been a bit slow in arriving to the midwest AGAIN this year, but that hasn’t stopped the minor league baseball clubs from their need to prepare for a whole new season of fans.

And its time for the Imagination Factory to come to bat. We have developed a fairly simple online menu system that accommodates each clubs unique offerings, calculates prices real-time as the fans select items, accounts for their unique tax structures and collects / emails the pertinent order information to the club’s catering team.

We have a few new clubs this season and a few of the old ones are are sporting nifty new logos and/or even new major league affiliations.


Site Launch: Automation Techniques

February 24th, 2015 by Ted Bailey

IFIblog_ATI_smSo… Where are you going to go when your hydraulic motor, pump or pneumatic component needs service or a part?

Automation Techniques, Inc., of course. ATI is the largest stocking distributor of industrial hydraulic pumps and pneumatic components in West Michigan. They carry a full line of hydraulic pumps, motors, valves, filters, hydraulic hoses, pneumatic tubing, couplings, fittings, controllers, end-of-arm-tooling products, electronics and more.


Site Launch: American International Foods

February 12th, 2015 by Ted Bailey

IFIblog_AIFI_smAmerican International Foods are leaders in the food ingredient supply chain who leverage their deep relationships with hundreds of food ingredient producers around the world to provide food and beverage manufacturers the highest quality materials at the best possible prices.

Following their move into a new location and recently re-freshed collateral materials, AIFI came back to the Imagination Factory for a site re-design.

Visit AIFI’s new site, today.


Site Launch: Learn to Groom Dogs

January 21st, 2015 by Ted Bailey

IFIblog_L2GD_smMelissa Verplank, owner of numerous pet-related businesses including Paragon Pet Grooming, Whiskers Pet Spa & Resort and Whiskers University, had built a successful online video education program that was functional but had outstripped the underlying design and technology of their current partners.

The key people at Learn2groomdogs.com came to the Imagination Factory to see what was possible. We spent a lot of time investigating the old site, researching current technology, making educated guesses as to future tech, and especially discussing the shortfalls of the current site – for both the owners and the users.

The result is a subscription-based, members-only, ecommerce, mobile-responsive site with hundreds of streaming videos from multiple sources and by numerous training partners and grooming experts from around the world. The site allows members to search and view streaming categorized videos on their desktop, tablet or even smartphone. Members may subscribe monthly, quarterly or annually via several payment gateways to gain access to videos that are searchable by category, by training partner, by title, by technique, by tool, and by breed.

One of the more sophisticated orders by function and by security needs that we’ve been asked to design!

You may visit L2GD’s new site and see it in action.


Site Launch: ITC Incorporated

January 19th, 2015 by Ted Bailey

IFIblog_ITCUS_smITC Incorporated is a dynamic, evolving company that has grown its LED capabilities with collections of lighting products for several industries including Marine, Cruise, RV, Healthcare, Retail, and Commercial Interiors.

This manufacturer came to the Imagination Factory seeking a web solution for its multiple companies. We designed a cohesive design for each and a plan to develop and launch multiple sites over the next several months. With sites for elio® and cruise® having launched earlier this year in time for various tradeshows, the third to launch is for the parent company itself.

The site provides much more information on each of their brands and will serve as a springboard to each brand site. All are tied together in the back by a common administrative structure making it easier to manage multiple sites.

Come visit the NEW ITC Inc. site, today.


Site Launch: National Personnel Associates

December 28th, 2014 by Ted Bailey

IFIblog_NPAWX_smLong-time client (since 2006), NPA WorldWide, sat across the conference table from us and said, “We help employers find unicorns and we need another more public site to tell that story… to employers and to the unicorns (that legendary perfect employee) they seek.”

The Imagination Factory had already helped them develop much of their web site support structure for their member recruiters, so where better to go but the folks that ‘build unicorns (those mythical perfect web sites)’? We upgraded the old site, put a common back-end administration structure for both and brought the new site design online.

Visit NPA Worldwide Works


Site Enhancement: Kentwood Office

December 11th, 2014 by Ted Bailey

IFIblog_KOFPRJ_smKentwood Office Furniture is the Midwest’s premier specialist in high quality remanufactured, used, and new office furniture. Since 1976, they have been passionate about providing the best selection of affordable, well designed, furniture solutions with an emphasis on outstanding customer service. No longer just in ‘Kentwood’ they have locations in Traverse City, Jackson, Lansing, Detroit, Indianapolis, and Chicago.

We re-designed their current site to make it mobile-responsive a few year back, but it was time for the Imagination Factory to enhance the site with an interactive project gallery and a mobile-responsive flipbook.

Visit Kentwood Office and check out the new gallery and flipbook.


Branding: American International Foods

December 8th, 2014 by Ted Bailey

AIFI_folderAmerican International Foods are leaders in the food ingredient supply chain who leverage their deep relationships with hundreds of food ingredient producers around the world to provide food and beverage manufacturers the highest quality materials at the best possible prices.

Following their move into a new location and in advance of a web site re-vamp, it was also time to freshen up their collateral materials, so AIFI came back to the Imagination Factory for a re-design. Check back soon to check out their new site.


Site Launch: Athletic Mentors Hockey

November 27th, 2014 by Ted Bailey

IFIblog_HKY_smBesides being leaders in performance programming for cycling, triathlon and Nordic skiing athletes and health-conscious people, Athletic Mentors is widely regarded for its outstanding summer and in-season hockey programs for amateur and pro players.

When it came time to develop yet another mobile-responsive site (their third), Athletic Mentors came to the experts at the Imagination Factory, who had helped Athletic Mentors develop its brand identity, its own coaching and training-focused site and its multi-sport training site.

Visit AM Hockey now.


Branding: Micro Visions

November 16th, 2014 by Ted Bailey

MVI_tri-fold2Many clients initially contact us to design their web presence, as did Micro Visions, an IT service business in Grand Rapids, MI. However, they often find other projects for us to do. Following the design and launch of their new web site and in preparation of their physical move to new digs, Micro Visions asked us to design and produce their new business cards and self-mailer services brochure.


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