(616) 356-2545 15 Ionia Ave. SW, Suite 220 - Grand Rapids, MI 49503

News: IFI is on the Move

February 28th, 2014 by Ted Bailey

Ionia StudioWe’re excited to be on the move as of Friday, February 28th to the vibrant, historic Blodgett building downtown!

After 10 years out by the GR airport, another 20 years along the Grand River (last 10 at the Brassworks building), the Imagination Factory is expanding to two locations.

Our client center and NEW business address is 15 Ionia SW, Suite 220; Grand Rapids, MI 40503 and will be dedicated to project meetings and training.

Production will move to our new design studio on Grand River. Our web and mail servers will remain buried in the secure vault (with multiple bandwidth, power, A/C and security measures) where they have been since time immortal.


Ecommerce: Buy Me Some Peanuts and Cracker Jack

February 21st, 2014 by Ted Bailey

SOCS_2014The snow’s not off the ground yet for many of us ‘northerners’, but all around the country the 2014 minor league baseball season is taking shape. And once again, the Imagination Factory is being asked to come out of the dugout.

A few years ago we began developing a web application called “SOCS” (suite online catering system). Designed to allow baseball fans who have rented a game day suite, also order online from their club’s catering menu. SOCS is customized for each participating club, it calculates subtotals, figures out the tax unique to each club and determines the service fee/tip if necessary, then sends the chef their order.

This year we’ve added a few more clubs to the IFI SOCS family. If your favourite ball club doesn’t offer it yet, have them contact us at the Imagination Factory.


Site Launch: TreeOps 360

January 17th, 2014 by Ted Bailey

TreeOps 360Just in time for the Huntin’ Time Expo in Grand Rapids, MI, these two inventors and StartGarden seed fund recipients were finally able to take the wraps off their website AND their innovative product for bow hunters and bird watchers.

TreeOps 360, by ArborCon, is simply the most unique and advantageous product to enter the outdoors market in years. The TreeOps 360 provides you the amazing ability to silently pivot 210 degrees around the tree and be able to rotate, while seated, to shoot the trees’ entire 360 degree perimeter.

To bring their story and product to light, they sought out the Imagination Factory. We delivered this mobile responsive, simple ecommerce site for the bow hunter to pre-order their revolutionary tree-stand.

Visit TreeOps 360 and get yours!


Site Launch: Scott Corder Productions

January 10th, 2014 by Ted Bailey

IFIblog_scorderAward Winning West Michigan Video and Event Producer, Scott Corder, has the distinction of being the first IFI site to launch in 2014.

For almost 30 years, Corder has been helping successful organizations identify, articulate and deliver their messages and stories through effective, well-designed, captivating productions.

When it came time for him to deliver his message via the web, Scott came to another seasoned and proven marketing communications veteran, the Imagination Factory.

The result is this clean, mobile responsive, content managed site of which his clients are already providing him favourable feedback.

Visit Scott Corder Productions


Site Launch: CTMAX

December 31st, 2013 by Ted Bailey

ctmax_trio

Long-time client, CTMAX, has developed a split personality! Since we put up their original site in 1996, we’ve revamped their we presence several times, the last was in 2009/2010… BEFORE the onslaught of the mobile devices that have found their way into our pockets and purses.

Since Connecticut Maxillofacial Surgeons (aka CTMAX) started their practice (you’d think they wouldn’t still be ‘practicing’), they have continually improved and expanded their services and geographical reach. A few years back they launched a separate learning center to provide a place of continuing education for colleagues. Earlier this year, CTMAX, began to apply their expansive knowledge of facial aesthetics in the areas of non-surgical facial aesthetic enhancement… and the Facial Aesthetic Center for Enhancement (CTMAX FACE) was launched.

The problem was the primary practice was that of oral surgery and caters to a bit more toward the referring doctor and their patients; the learning center is really aimed at area doctors interested in increasing their industry knowledge; and FACE is more consumer-related.

The solution was NOT to try to make one site do it all, but to actually split the former site into three inter-related but separate sites… And, of course, make them mobile responsive and search optimized.

 


Site Launch: Southern Recruiting Solutions

December 13th, 2013 by Ted Bailey

IFIblog_SRSWith over 25 experience and based in Tampa FL, Southern Recruiting Solutions, Inc., is a search and recruiting company dedicated to providing talented professionals to organizations with careers in chemical engineering, manufacturing and other technical fields.

Southern came to the Imagination Factory to create a new search friendly, mobile responsive web site from which they could better serve their employer clients looking for qualified people and, of course, those people looking for a career change but frustrated with their resumes going into a black hole.

Visit Southern Recruiting


Site Lauch: Home Life Interiors

November 30th, 2013 by Ted Bailey

IFIblog_HLIHome Life Interiors’ goal in designing the interior of your home is to create a setting where each person entering the home environment will feel a sense of welcome and rest. They believe that a home should express the dreams and vision of the owner, not the designer.

We agree, especially as it relates to an organization’s web presence. A few months ago, Home Life’s makeover began w/ a new branding program. Now was the time to completely overhaul their site, time for the Imagination Factory to give them a new look that reflected their approach to interior design, the quality of their solutions and embraced the many mobile devices that were now in use by their clientele. And, oh yeah, make it search friendly.

Visit Home Life Interiors


Branding: CTMAX

November 7th, 2013 by Ted Bailey

ctmax_wellness

Recently our client, CTMAX, participated in a large wellness fair in Connecticut with both a booth exhibit and as well as a featured speaker.

This, of course, mobilized us to develop a sundrie of items to assist them in telling their story. The custom materials we were able to pull together for them included:

    • Vinyl Banner
    • Speaker Topic Poster
    • Presentation Jacket
    • Powerpoint Slide Show
    • Web-based Digital Video

and

  • Promotional Item: Lip Balm

This meant not only creating the art for several printers but in multiple sizes and resolutions for several different media yet with consistent results.

If your designer isn’t doing this for you, give us a call.


Site Launch: Robo-Tool Inc

October 28th, 2013 by Ted Bailey

IFIblog_RTISo… Where are you going to go when your robot loses a finger? or the ‘suck’ is gone from its suction? or you need a whole different set of robot end of arm tools to take on a new manufacturing job?

Robo-Tool, of course.

Long time supplier of robotic end of arm tooling, Robo-Tool, asked the Imagination Factory to make a new site that was easier to navigate, mobile and search friendly and could support e-commerce. We were happy to comply.

Visit Robo-Tool


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