(616) 356-2545 15 Ionia Ave. SW, Suite 220 - Grand Rapids, MI 49503

Site Launch: Lux-Evo

May 27th, 2014 by Ted Bailey

Lux-EvoA Michigan-based LED Lighting company that routinely delivers 85% energy savings on projects of any scale across the U.S. had a need to re-design their website into something mobile responsive, better looking, easier to use AND easier for them to maintain before the next tradeshow (Lightfair International in Vegas).

Just like their LED lighting, they came to the Imagination Factory for some bright ideas of how to revamp their existing material as well as organize some of their new product offerings in time for the show.

Visit Lux-Evo


Branding: Banners Aren’t Just for Web Ads

May 16th, 2014 by Ted Bailey

AMMOAM_banners_smContrary to popular current belief, banners aren’t just for advertising on other websites or for the top of facebook, twitter, or other social media sites. Banners have their place in the real world as well. You’ll find them in tradeshow booths, hanging from buildings or in their lobby, gymnasium walls, outer fences at ball games, dasher boards at hockey arenas, stuck in the grass along the street and competition finish lines.

Banners come in all sizes, orientations and materials. You’ll find them made out of silkscreened fabric as well as printed or cut out of vinyl. Over the years we’ve produced tall ones, short ones, fat ones, skinny ones, fabric ones, vinyl ones, three-sided ones, even lenticular ones (curious what that is, ask us!). They’re not only an art form, there’s a science to their design – for example…

Question: On a vertical banner should the type read from top down or bottom up?

Answer: It can depend on where and how it’ll be used as well as the material is made of. But then, that’s why you’d hire us to design one for you.

Here are just two recent ones designed for Athletic Mentors & Team OAM Now.


Site Launch: Team OAM Now

May 2nd, 2014 by Ted Bailey

IFIblog_OAM_smMichigan’s Premier Multisport Team, Team OAM NOW, is comprised of athletes competing in cycling, triathlon, running and Nordic skiing throughout the calendar year, with additional objectives to create a healthier community and develop young athletes in sports that are not typically available in the school system.

For 2014, Athletic Mentors has teamed up with OAM NOW, a provider of Urgent Orthopedic Care and supported by the OAM Sports Medicine Institute, both operated by Orthopedic Associates of Michigan, to bring its message to the community.

When it came time to develop the team site, Team OAM Now came to the geeks at the Imagination Factory, who had helped Athletic Mentors develop its brand identity as well as its own coaching and training-focused site.

Visit Team OAM Now Visit Athletic Mentors


Site Launch: Katie-K

April 25th, 2014 by Ted Bailey

Katie-KNo one understands the mechanics of getting a house ready to sell better than successful realtor, Katie Karczewski. From sprucing up the outside for ‘curb appeal’ to new paint and polishing of the inside for better presentation, Katie realized that she needed to freshen-up her website. Although it had been working well for her for some time, she knew that it would benefit from a new look and some structural changes to make it even more mobile device friendly.

Katie also know where to go to find the web folks that understood responsive mobile design and search visibility. She came to the Imagination Factory.

Visit Katie-K


Site Launch: Ridge Quest

April 4th, 2014 by Ted Bailey

IFIblog_RQI_smRidge Quest Inc. are well known Michigan crop consultants with emphasis on Integrated Pest Management (IPM). With more than a decade of experience in orchard consulting and scouting, their professional team of certified crop advisors and commercial applicators understand the individual needs of local growers.

With it’s new research and product development into pest management and the subsequent advent of ‘The Tangler’, Ridge Quest is gaining worldwide recognition in the field. They provide comprehensive solutions in crop production, pest management, fertility, product development and agricultural engineering.

Ridge Quest sought out the Imagination Factory to take their story online and produce a comprehensive, mobile responsive website that they could manage and expand themselves.

Visit Ridge Quest


Site Launch: Southeast Technical

April 2nd, 2014 by Ted Bailey

IFIblog_SET_smSoutheast Technical, in South Carolina, specializes in the Process and Fabrication industries. Mechanical, Electrical, Industrial & Chemical Engineers. Positions range from Process Engineers to Plant Managers and Chemists to Scientists.

Southeast Technical has a proven track record in matching the client company’s needs with the needs of the candidate. Their philosophy is to make sure the candidate and the family’s needs are compatible with that of the company’s culture and location.

In looking to have their website developed, they came to Michigan and the Imagination Factory. Our proven track record of working with other personnel recruiters across the country and a philosophy of ensuring that our clients’ website tell their story in the best way possible, made us a good fit.

Visit Southeast Technical Recruiters


Site Launch: Matsch Systems

March 20th, 2014 by Ted Bailey

IFIblog_MSI2_smMatsch Systems, an IT and telemanagment company since the late 70’s, has expanded its focus to include VOIP, and SIP systems, wireless management, and customized IT billing software. They now have easy-to-install SaaS based services that work with most telecommunications and UC platforms.

To promote their new offerings, Matsch decided that their marketing for 2014 needed a complete overhaul. So, they came to the Imagination Factory for new marketing collateral, tradeshow exhibit materials AND a revamped, mobile responsive web site.

Visit Matsch Systems


News: IFI is on the Move

February 28th, 2014 by Ted Bailey

Ionia StudioWe’re excited to be on the move as of Friday, February 28th to the vibrant, historic Blodgett building downtown!

After 10 years out by the GR airport, another 20 years along the Grand River (last 10 at the Brassworks building), the Imagination Factory is expanding to two locations.

Our client center and NEW business address is 15 Ionia SW, Suite 220; Grand Rapids, MI 40503 and will be dedicated to project meetings and training.

Production will move to our new design studio on Grand River. Our web and mail servers will remain buried in the secure vault (with multiple bandwidth, power, A/C and security measures) where they have been since time immortal.


Sounds good. Show me more.

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