marketing Archives - Page 7 of 9 - IFI: Grand Rapids Web Design, Development | Digital Marketing

(616) 356-2545 15 Ionia Ave. SW, Suite 220 - Grand Rapids, MI 49503

Site Launch: Matsch Systems

March 20th, 2014 by Ted Bailey

IFIblog_MSI2_sm Matsch Systems, an IT and telemanagment company since the late 70’s, has expanded its focus to include VOIP, and SIP systems, wireless management, and customized IT billing software. They now have easy-to-install SaaS based services that work with most telecommunications and UC platforms.

To promote their new offerings, Matsch decided that their marketing for 2014 needed a complete overhaul. So, they came to the Imagination Factory for new marketing collateral, tradeshow exhibit materials AND a revamped, mobile responsive web site.

Visit Matsch Systems

Branding: Zylstra Medical Supply

March 5th, 2014 by Ted Bailey

Zylstra Medical Supply was interested is updating its brand and increasing awareness in the marketplace. To help achieve his goals, Brian came to the Imagination Factory.

Family-owned and operated, Zylstra Medical Supply, Inc. is a full-service durable medical equipment company that still makes housecalls!

Before we ever put pencil to paper, we began by discussing his company and its unique niche in the marketplace. We then reviewed competitors and asked some more questions. With a better understanding of his services AND of his customers, we developed a new logo and this new tri-fold flyer in order to tell his unique story.

Branding: Heaven at Home

February 1st, 2014 by Ted Bailey

Not your typical company brochure, but still services that you’ll be thankful to be aware of if/when you need it. Heaven at Home is an in-home hospice service that attends to companion animals in need of aid during end of life transition. They recognize how difficult of a time this is for both you and your pet. Heaven at Home aims to minimize pain and suffering both physically and emotionally for your pet and their loved ones.

Heaven at Home came to the Imagination Factory to help them begin to tell their story and how they might be of assistance to pet-owning families. We started with a new logo, then new business cards and finally this tri-fold flyer.

Site Launch: TreeOps 360

January 17th, 2014 by Ted Bailey

TreeOps 360 Just in time for the Huntin’ Time Expo in Grand Rapids, MI, these two inventors and StartGarden seed fund recipients were finally able to take the wraps off their website AND their innovative product for bow hunters and bird watchers.

TreeOps 360, by ArborCon, is simply the most unique and advantageous product to enter the outdoors market in years. The TreeOps 360 provides you the amazing ability to silently pivot 210 degrees around the tree and be able to rotate, while seated, to shoot the trees’ entire 360 degree perimeter.

To bring their story and product to light, they sought out the Imagination Factory. We delivered this mobile responsive, simple ecommerce site for the bow hunter to pre-order their revolutionary tree-stand.

Visit TreeOps 360 and get yours!

Site Launch: Scott Corder Productions

January 10th, 2014 by Ted Bailey

IFIblog_scorder Award Winning West Michigan Video and Event Producer, Scott Corder, has the distinction of being the first IFI site to launch in 2014.

For almost 30 years, Corder has been helping successful organizations identify, articulate and deliver their messages and stories through effective, well-designed, captivating productions.

When it came time for him to deliver his message via the web, Scott came to another seasoned and proven marketing communications veteran, the Imagination Factory.

The result is this clean, mobile responsive, content managed site of which his clients are already providing him favourable feedback.

Visit Scott Corder Productions

Site Launch: CTMAX

December 31st, 2013 by Ted Bailey

ctmax_trio

Long-time client, CTMAX, has developed a split personality! Since we put up their original site in 1996, we’ve revamped their we presence several times, the last was in 2009/2010… BEFORE the onslaught of the mobile devices that have found their way into our pockets and purses.

Since Connecticut Maxillofacial Surgeons (aka CTMAX) started their practice (you’d think they wouldn’t still be ‘practicing’), they have continually improved and expanded their services and geographical reach. A few years back they launched a separate learning center to provide a place of continuing education for colleagues. Earlier this year, CTMAX, began to apply their expansive knowledge of facial aesthetics in the areas of non-surgical facial aesthetic enhancement… and the Facial Aesthetic Center for Enhancement (CTMAX FACE) was launched.

The problem was the primary practice was that of oral surgery and caters to a bit more toward the referring doctor and their patients; the learning center is really aimed at area doctors interested in increasing their industry knowledge; and FACE is more consumer-related.

The solution was NOT to try to make one site do it all, but to actually split the former site into three inter-related but separate sites… And, of course, make them mobile responsive and search optimized.

Visit CTMAX Visit Learning Center Visit CTMAX FACE

Site Lauch: Home Life Interiors

November 30th, 2013 by Ted Bailey

IFIblog_HLI Home Life Interiors’ goal in designing the interior of your home is to create a setting where each person entering the home environment will feel a sense of welcome and rest. They believe that a home should express the dreams and vision of the owner, not the designer.

We agree, especially as it relates to an organization’s web presence. A few months ago, Home Life’s makeover began w/ a new branding program. Now was the time to completely overhaul their site, time for the Imagination Factory to give them a new look that reflected their approach to interior design, the quality of their solutions and embraced the many mobile devices that were now in use by their clientele. And, oh yeah, make it search friendly.

Visit Home Life Interiors

Branding: CTMAX

November 7th, 2013 by Ted Bailey

Recently our client, CTMAX, participated in a large wellness fair in Connecticut with both a booth exhibit and as well as a featured speaker.

This, of course, mobilized us to develop a sundrie of items to assist them in telling their story. The custom materials we were able to pull together for them included:

Vinyl Banner
Speaker Topic Poster
Presentation Jacket
Powerpoint Slide Show
Web-based Digital Video

and

Promotional Item: Lip Balm

This meant not only creating the art for several printers but in multiple sizes and resolutions for several different media yet with consistent results.

If your designer isn’t doing this for you, give us a call.

Site Launch: Candida Support

September 26th, 2013 by Ted Bailey

IFIblog_candida Imagine what it would be like to wake up every morning bursting with energy, To have your mind crystal clear, your digestion vital and strong, Your whole being vibrant with health and excited to begin the new day!

The owners of this site were ready for a site facelift; to make the plunge into mobile responsiveness; to enhance the visitor’s experience at the site – so they asked the Imagination Factory to help re-imagine the site. The site is loaded w/ useful information, ecommerce and even a visitor survey.

Visit Candida Support

Site Launch: Integrative Health Consultants

September 17th, 2013 by Ted Bailey

Recent start-up practice, Integrative Health Consultants, sought business mentoring assistance from SCORE.

SCORE mentors deliver FREE, confidential, valuable advice for your business needs, whether you are a start-up or an existing business. SCORE, in turn, pointed the IHC partners to the Imagination Factory for help in developing their brand identity and web presence. IHC listened to what we had to say and learned how we might help and they agreed that we were a right fit for them.

IHC’s focus on integrative therapy is through attention to the biological, social and spiritual dimensions of modern life empowers our clients to heal from traumatic life events or inherent conditions and create the sense of health and well-being we believe every person deserves.

Visit IHC

Sounds neat! We should talk.