(616) 356-2545 15 Ionia Ave. SW, Suite 220 - Grand Rapids, MI 49503

Site Launch: Lease GR

August 7th, 2013 by Ted Bailey

IFIblog_lgrSince 2000, LeaseGR Rental Property Management has specialized in mid-market and higher-end rental properties. They manage hundreds of properties in and around Grand Rapids, MI, helping renters find the right home and owners find dependable tenants. They also offer complete property management services for landlords, investors and homeowners who would rather have their focus elsewhere.

Their core business is property management, mostly for owners who don’t want to deal with the daily drudgery. LeaseGR does it all—advertising, tenant screening, lease execution, 24-hour maintenance, accounting, inspections… every last detail.

And when they wanted to revamp their online story, make it mobile friendly, and enhance their online presence with a searchable inventory that was easy to manage, they called on the Imagination Factory.

Visit Lease GR


Site Launch: Kentwood Office Furniture

June 2nd, 2013 by Ted Bailey

Kentwood OfficeKentwood Office Furniture is the Midwest’s premier specialist in high quality remanufactured, used, and new office furniture. Since 1976, they have been passionate about providing the best selection of affordable, well designed, furniture solutions with an emphasis on outstanding customer service. No longer just in ‘Kentwood’ they have locations in Traverse City, Jackson, Lansing, Detroit, Indianapolis, and Chicago.

Their last site was built before the advent of mobile tablets and the proliferation of smartphones, so they asked the Imagination Factory to make it mobile ready, revamp the ecommerce section to make it easier for online customers to browse online, request quotes and convert those quotes to orders.

Visit Kentwood Office


Site Launch: Bos Greenhouse

May 27th, 2013 by Ted Bailey

Bos GreenhouseSome things haven’t changed throughout three generations of service. Today, Bos Greenhouse uses the latest planting techniques and the best agricultural science to produce superior seedlings and delectable vegetables. This enables them to deliver high quality products at fair market prices. Though farm practices have changed, their homespun philosophy hasn’t.

What also has changed is their logo AND the milestone of being awarded the ‘Centennial Farm’ designation.

To celebrate, the Imagination Factory was asked to give the site an entire overhaul. Similar to the advance in farming, Bos wanted the new site to be mobile responsive, easy for them to manage, flexible enough for them to add their farm reports, recipes, and other tips, and above all be visible in search engines so more people could see what Bos has to offer.

Visit Bos Greenhouse


Site Launch: Sean Patrick Cox

May 8th, 2013 by Ted Bailey

Sean Cox LawWhen events in life call for the attention for a lawyer, it is important to seek counsel from a lawyer who has a solid reputation in the community and in the courtroom. Your situation deserves attention, commitment and assertiveness throughout every step of the legal process involved. At the law offices of Sean Patrick Cox, PLLC, you can expect the highest quality service.

When they wanted to revamp and enhance their web identity; when they wanted that identity to be consistent across the desktop, tablet and smartphone; when they wanted to ensure that it communicated their commitment and dedication to those that sought legal assistance, they came to the Imagination Factory.

Visit Sean Cox


Site Launch: Great Deals Magazine

March 28th, 2013 by Ted Bailey

IFIblog_GDMOne of the downsides of direct mail is the cost per home to deliver it. Great Deals Magazine helps to mitigate that cost by offering co-op direct mail where all the advertisers share in the overall cost of the production and delivery. That said, Great Deals delivers to over 340,000 homes in Grand Rapids, Kalamazoo and Battle Creek and that translates into a substantial postage bill.

So when the post office started offering incentives to utilize QR tags (those funny square barcodes) that drove the recipient to a mobile friendly website, Great Deals decided it was time revamp their site.

Working with the owner, the Imagination Factory re-designed the older static site into a more search and mobile friendly CMS (content managed) site. Each of the USPS promotion rules are quite specific, so we also needed to create a site structure and several QR tags to perform everything from a simple click to call to more involved mobile ecommerce functions.

Visit Great Deals


Site ReVamp: Engineered HVAC

January 28th, 2013 by Ted Bailey

IFIblog_EHCOur client, Engineered HVAC, relocated its physical operations, re-aligned its vendor relationships, and restructured a bit of its business… all calling for a revamp of its web presence.

So we went through the site and made the necessary changes in order to support these changes and make them more ‘carrier-centric’.

Visit Engineered HVAC


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