Like all of us, our pets, our cars & homes, websites age – some better than others. A website may become outdated, non-functional or you may have new needs/goals. Web technologies evolve, coding languages change, and site visitors expectations will increase as they become more sophisticated. Web design is a cyclic and regular process as companies change, new technologies develop and new fashions come along.
Its a smart plan to consider re-designing a site once a year, but at least once every few years. Cyber years, like dog years, are not the same as human years. An older, outdated site can look neglected and can imply poor customer service. However, the frequency of redesign depends on many site, company internal and external factors.
So, what are some common reasons for a site redesign?
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Driving down the road, I passed a sign that asked simply, ” Who was the first person with a tablet to download data from the cloud?” The sign was in front of a church and the answer was, of course, Moses.
I might be biased, but it’s hard to imagine a reason for any company of any size not to have a website.
A Harvard University study determined that 95% of decision-making is subconscious and usually not logical. Neuroscientists know that certain chemicals (neurotransmitters) in our brains are responsible for those reward-motivation / fight-or-flight decisions.
It’s finally here! The new IFI site. During 2016, Team IFI launched ~20 new client sites (several quite large with an extensive list of features); We ghost blogged through the year for six clients; We managed SOCS, our Suite Online Catering System, for a dozen minor league baseball ballclubs around the country; We handled the tradeshow support needs (design of trinkets, handouts, posters, banners, A/V shows, even tailgate flags) for several clients; We designed / produced numerous direct mail campaigns for several clients totaling over 200,000 postcards (mail merged and EDDM); we handled Adwords campaigns for a couple retained clients; we designed a variety of new logos, business cards, and newsletters for several clients; and we managed site (and server) updates/upgrades for over 50 managed client sites.
Looking to further distinguish themselves in Chicago’s very competitive market, existing client Kentwood Office Furniture, asked the Imagination Factory to spawn a similar, but different, site for the Chicago market. 
In addition to their main new/used auto, truck and commercial vehicle site, Borgman has numerous mini-sites which we maintain on their behalf. Each mini-site focuses on a specific model or group of models, so given the numbers of Fords and Mazdas out there, you can begin to get an idea of just how numerous we’re talking.
Some things haven’t changed throughout three generations of service. Today, Bos Greenhouse uses the latest planting techniques and the best agricultural science to produce superior seedlings and delectable vegetables. This enables them to deliver high quality products at fair market prices. Though farm practices have changed, their homespun philosophy hasn’t. 