(616) 356-2545 15 Ionia Ave. SW, Suite 220 - Grand Rapids, MI 49503

Site Launch: National Personnel Associates

December 28th, 2014 by Ted Bailey

IFIblog_NPAWX_smLong-time client (since 2006), NPA WorldWide, sat across the conference table from us and said, “We help employers find unicorns and we need another more public site to tell that story… to employers and to the unicorns (that legendary perfect employee) they seek.”

The Imagination Factory had already helped them develop much of their web site support structure for their member recruiters, so where better to go but the folks that ‘build unicorns (those mythical perfect web sites)’? We upgraded the old site, put a common back-end administration structure for both and brought the new site design online.

Visit NPA Worldwide Works


Site Enhancement: Kentwood Office

December 11th, 2014 by Ted Bailey

IFIblog_KOFPRJ_smKentwood Office Furniture is the Midwest’s premier specialist in high quality remanufactured, used, and new office furniture. Since 1976, they have been passionate about providing the best selection of affordable, well designed, furniture solutions with an emphasis on outstanding customer service. No longer just in ‘Kentwood’ they have locations in Traverse City, Jackson, Lansing, Detroit, Indianapolis, and Chicago.

We re-designed their current site to make it mobile-responsive a few year back, but it was time for the Imagination Factory to enhance the site with an interactive project gallery and a mobile-responsive flipbook.

Visit Kentwood Office and check out the new gallery and flipbook.


Site Launch: Athletic Mentors Hockey

November 27th, 2014 by Ted Bailey

IFIblog_HKY_smBesides being leaders in performance programming for cycling, triathlon and Nordic skiing athletes and health-conscious people, Athletic Mentors is widely regarded for its outstanding summer and in-season hockey programs for amateur and pro players.

When it came time to develop yet another mobile-responsive site (their third), Athletic Mentors came to the experts at the Imagination Factory, who had helped Athletic Mentors develop its brand identity, its own coaching and training-focused site and its multi-sport training site.

Visit AM Hockey now.


Site Launch: ITC Cruise

October 30th, 2014 by Ted Bailey

IFIblog_ITCRUISE_smITC Incorporated is a dynamic, evolving company that has grown its LED capabilities with collections of lighting products for several industries including Marine, Cruise, RV, Healthcare, Retail, and Commercial Interiors.

This manufacturer came to the Imagination Factory seeking a web solution for its multiple companies. We designed a cohesive design for each and a plan to develop and launch multiple sites over the next several months. The second of six to launch is for the ITC Cruise brand, which specializes in bringing lighting solutions and design capabilities to luxury cruise ship manufacturers and ship retro-fitters.

The site also features a full catalog showroom and an interactive rep locator and a common back-end site administration center with its sister sites.

Come visit the NEW ITC Cruise site, today.


Site Launch: Tournell Family Dentistry

October 15th, 2014 by Ted Bailey

IFIblog_TOURNL_smTournell Family Dentistry, puts technology, innovation and the finest materials to work in the service of your smile. They offer a full spectrum of dental services, from preventative pediatric dentistry to full restorative implants.

This second-generation Grand Rapids dentist called on the Imagination Factory to help them painlessly enter into the cyber world. The site is ours, but the testimonials could well be someone you know.

Come visit the NEW Tournell dentistry site, today.


Site Launch: ITC Elio

September 28th, 2014 by Ted Bailey

IFIblog_ITCELIO_smITC Incorporated is a dynamic, evolving company that has grown its LED capabilities with collections of lighting products for several industries including Marine, Cruise, RV, Healthcare, Retail, and Commercial Interiors.

This manufacturer came to the Imagination Factory seeking a web solution for its multiple companies. We designed a cohesive design for each and a plan to develop and launch multiple sites over the next several months. The first to launch is for the elio® brand, which extended their knowledge in LED lighting into new markets including healthcare, office, store fixtures, and residential and commercial cabinet manufacturers.

The site features a full catalog showroom and an interactive rep locator.

Come visit the NEW ITC Elio site, today.


Site Launch: Meyer Music

August 22nd, 2014 by Ted Bailey

IFIblog_MMI_smMeyer Music, after watching web designers come and go for several years, came to the Imagination Factory, back in 2005, to have their first web site built. Over the years there have been a variety of changes and enhancements to benefit their customers, but no major re-design…

Until today!

Meyer Music has revamped and enhanced its internal operations, so it made sense to also give the website an overall facelift and make it mobile responsive. The redesign would require also integrating the public facing web site to a secure portal where Meyer Music clients will not only rent musical instruments (as with the old site), but also access their accounts and pay online.

This latter portion of the project meant not only getting the various computers to play together nicely and securely, but to make the aesthetics match as closely as possible across different computers, operating systems, and applications.

Come visit the NEW Meyer Music site, today.


Site Launch: Century Hardware

August 15th, 2014 by Ted Bailey

IFIblog_CHDWR_smWith a tradeshow looming, Century Hardware, unhappy with the limitations of their existing site, came to the Imagination Factory for help. Their list of wants was extensive.

The site needed to be mobile responsive and retina display friendly; it needed to have integrated ecommerce with multi-level wholesale/retail pricing as well as the ability to accept POs and generate invoices and accept credit card payments online; it needed to be able to restrict quantities for select products and provide control over the online customers (who can buy wholesale, at what rate, who can use POs, etc).

The site needed to allow users to filter the products against numerous criteria (including finish, function, style, size, etc.) and it needed to allow the user to save their own wishlist of items for later use; it also was to include a ‘find a dealer’ function and a interactive flip-book (both also mobile friendly); and oh yeah… it eventually needs to be multi-lingual ready (with chinese and spanish targeted languages).

Quite a tall order, but you may visit Century’s new site and see it in action.


Site Launch: Micro Visions

May 30th, 2014 by Ted Bailey

MicrovisionsFor over 20 years Micro Visions has been providing IT managed services in Grand Rapids and throughout West Michigan. Their IT consulting experts always look out for your best interests and will translate all “tech speak” into business language you can understand.

So, when MVI went looking for someone to revamp their web presence, they wanted someone with similar experience levels (IFI has been designing websites since 1995), understood their business (IFI not only designs, but maintains its own rack of servers), and could talk to them in ‘tech’ and business languages.

When they found the Imagination Factory, they stopped looking and even started recommending us to some of their clients.

Visit Micro Visions mobile responsive site.


Site Launch: Lux-Evo

May 27th, 2014 by Ted Bailey

Lux-EvoA Michigan-based LED Lighting company that routinely delivers 85% energy savings on projects of any scale across the U.S. had a need to re-design their website into something mobile responsive, better looking, easier to use AND easier for them to maintain before the next tradeshow (Lightfair International in Vegas).

Just like their LED lighting, they came to the Imagination Factory for some bright ideas of how to revamp their existing material as well as organize some of their new product offerings in time for the show.

Visit Lux-Evo


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