(616) 356-2545 15 Ionia Ave. SW, Suite 220 - Grand Rapids, MI 49503

From the Archives

I’ll See Your Paradigm (pt.1)

May 4th, 2008 by Ted Bailey

If you have read any of my other articles, attended any of my multimedia/technology seminars in the past, then you have more than likely heard me use the term “Paradigm Shift” as it relates to the effect multimedia is and will have on many aspect of our lives. Lately, it seems that ‘everything’ is being hyped as something that will cause a paradigm shift. But the term “Isoquantic” as used by John Sculley (formerly of Pepsi and Apple Computers fame) was a new one, even for a polyglot like me who enjoys eclectic words. I was intrigued. Whaddesay?

Let me see if I can define and distinguish the two terms. Paradigm is easy… it refers to a set of standards or norms by which we operate. When this set of standards shift radically because of some innovation, we call it a paradigm shift, clever huh? A common example used for the effect of such a shift is “buggy whips”. The automobile or “horseless carriage” represented a paradigm shift in transportation technology. While some industries were able to adapt their products and services, not so for the buggy whip makers. The buggy whip industry became a casualty of this technology shift. Read the rest of this entry »


The Impact of the Web

May 4th, 2008 by Ted Bailey

It Really IS a Small World…

No, we’re not selling Disney soundtracks now. But, an interesting thing happened to us recently that we wanted to share with you. It illustrates very well how the Web CAN and IS changing how we ALL do business.

On a Tuesday nite recently, we received an email that, at first glance appeared to be junk email. Upon closer inspection, we realized that the email’s author was requesting pricing on custom T-shirts… NOT attempting to sell us shirts. The emailer wanted “something with a print and some words on it”, but provided sparce additional detail. Unfortunately, her ‘reply to’ email address (the one that you originally put in your preferences of your email program) was inaccurate, so it took a little effort that nite to determine the correct one and reply. She was happy that we did as no one else she had contacted had replied. Read the rest of this entry »


A Moo Point?

January 4th, 2008 by Ted Bailey

Of course we know it’s “moot”! The adjective moot is originally a legal term going back to the mid-16th century. It derives from the noun moot, in its sense of a hypothetical case argued as an exercise by law students. Consequently, a moot question is one that is arguable or open to debate. But in the mid-19th century people also began to look at the hypothetical side of moot as its essential meaning, and they started to use the word to mean “of no significance or relevance.” Thus, a moot point, however debatable, is one that has no practical value. (are ya impressed yet?) Read the rest of this entry »


Sounds grand. Show me more.

Talk to Us
  • GR office link to google maps
  • PageRank