(616) 356-2545 15 Ionia Ave. SW, Suite 220 - Grand Rapids, MI 49503

Ecommerce: Minor League, Major Food

March 20th, 2016 by Ima Admin

baseball_suite-300x224Yessir, it’s baseball season once again and time to update over a dozen client’s “SOCS” (suite online catering system) websites.

Team IFI’s SOCS sites are customized for each participating club and allow baseball fans who have rented a game day suite to order online from their club’s catering menu.

Each year we added a few more clubs to the IFI SOCS roster. If your favourite ball club doesn’t offer it yet, have them contact us at the Imagination Factory.


News: IFI is on the Move

February 28th, 2014 by Ted Bailey

Ionia StudioWe’re excited to be on the move as of Friday, February 28th to the vibrant, historic Blodgett building downtown!

After 10 years out by the GR airport, another 20 years along the Grand River (last 10 at the Brassworks building), the Imagination Factory is expanding to two locations.

Our client center and NEW business address is 15 Ionia SW, Suite 220; Grand Rapids, MI 40503 and will be dedicated to project meetings and training.

Production will move to our new design studio on Grand River. Our web and mail servers will remain buried in the secure vault (with multiple bandwidth, power, A/C and security measures) where they have been since time immortal.


The Web’s Impact on Doing DAILY Business

May 23rd, 2008 by Ted Bailey

The Web’s Impact on Doing DAILY Business
or
It Really IS a Small World…

No, we’re not selling Disney soundtracks now. But, an interesting thing happened to us recently that we wanted to share with you. It illustrates very well how the Web CAN and IS changing how we ALL do business.

On a Tuesday nite recently, we received an email that, at first glance appeared to be junk email. Upon closer inspection, we realized that the email’s author was requesting pricing on custom T-shirts… NOT attempting to sell us shirts. The emailer wanted “something with a print and some words on it”, but provided sparce additional detail. Unfortunately, her ‘reply to’ email address (the one that you originally put in your preferences of your email program) was inaccurate, so it took a little effort that nite to determine the correct one and reply. She was happy that we did as no one else she had contacted had replied. Read the rest of this entry »


Can-Spam Compliance

May 4th, 2008 by Ted Bailey

I don’t deal in Viagra, Porn or Get Rich Schemes. I don’t SPAM or send unsolicited email, why do I care… other than whether or NOT it (the CAN-SPAM Act) reduces the SPAM I get? I’m a legitimate business, how can I be in violation?
The short answer: Even if you, your company or organization sends only permission-based email, the CAN-SPAM Act may require that you make certain changes to your emails and your website. We’ve summarized some of the more salient points below.

But BEFORE we go too far… let me FIRST say, “THIS SUMMARY IS PROVIDED FOR GENERAL INFORMATION ONLY, AND SHOULD NOT BE USED IN PLACE OF QUALIFIED LEGAL COUNSEL. THE COMPLETE TEXT (PDF) OF THE CAN-SPAM ACT MAY BE DOWNLOADED HERE. THE IMAGINATION FACTORY IS NOT RESPONSIBLE FOR ERRORS OR OMMISSIONS. USE THIS SUMMARY AT YOUR OWN RISK.” Read the rest of this entry »


Deja Vu & Repeat Customers

May 4th, 2008 by Ted Bailey

Now that you’ve made the decision to put your site online, you also should start thinking of just how you are going to get traffic to it. After all, having really great business cards and/or brochures won’t do you any good if you don’t get it into the hands of your prospect… your target audience. Likewise, having a great site will do little good if we 1) don’t know about it or 2) can’t get people to it. There are a number of strategies that may be employed to drive traffic to a site. Each, of course, has their own representative costs. Some of these strategies include: Read the rest of this entry »


The Impact of the Web

May 4th, 2008 by Ted Bailey

It Really IS a Small World…

No, we’re not selling Disney soundtracks now. But, an interesting thing happened to us recently that we wanted to share with you. It illustrates very well how the Web CAN and IS changing how we ALL do business.

On a Tuesday nite recently, we received an email that, at first glance appeared to be junk email. Upon closer inspection, we realized that the email’s author was requesting pricing on custom T-shirts… NOT attempting to sell us shirts. The emailer wanted “something with a print and some words on it”, but provided sparce additional detail. Unfortunately, her ‘reply to’ email address (the one that you originally put in your preferences of your email program) was inaccurate, so it took a little effort that nite to determine the correct one and reply. She was happy that we did as no one else she had contacted had replied. Read the rest of this entry »


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