December 30th, 2017 by Ima Admin
We have talked in the past about the importance of branding, what a brand or branding is, where branding comes into play, but not so much about when/where branding begins.
More often than not, most people equate the start of their branding process with their logo. Many clients do come to us to design a new logo or freshen an older logo for their business.
Developing a brand actually starts earlier than that. Naming a brand is one of the most important things a company does, yet many people just go with what “feels good.”
When naming is done well – regardless if its for a business, a band, a product, or a service – it paves the way for a good impression, enticing the listener, reader and prospective customer to come closer.
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May 4th, 2008 by Ted Bailey
It Really IS a Small World…
No, we’re not selling Disney soundtracks now. But, an interesting thing happened to us recently that we wanted to share with you. It illustrates very well how the Web CAN and IS changing how we ALL do business.
On a Tuesday nite recently, we received an email that, at first glance appeared to be junk email. Upon closer inspection, we realized that the email’s author was requesting pricing on custom T-shirts… NOT attempting to sell us shirts. The emailer wanted “something with a print and some words on it”, but provided sparce additional detail. Unfortunately, her ‘reply to’ email address (the one that you originally put in your preferences of your email program) was inaccurate, so it took a little effort that nite to determine the correct one and reply. She was happy that we did as no one else she had contacted had replied. Read the rest of this entry »