(616) 356-2545 15 Ionia Ave. SW, Suite 220 - Grand Rapids, MI 49503

News & Updates

Site Launch: National Personnel Associates

December 28th, 2014 by Ted Bailey

IFIblog_NPAWX_smLong-time client (since 2006), NPA WorldWide, sat across the conference table from us and said, “We help employers find unicorns and we need another more public site to tell that story… to employers and to the unicorns (that legendary perfect employee) they seek.”

The Imagination Factory had already helped them develop much of their web site support structure for their member recruiters, so where better to go but the folks that ‘build unicorns (those mythical perfect web sites)’? We upgraded the old site, put a common back-end administration structure for both and brought the new site design online.

Visit NPA Worldwide Works


Site Enhancement: Kentwood Office

December 11th, 2014 by Ted Bailey

IFIblog_KOFPRJ_smKentwood Office Furniture is the Midwest’s premier specialist in high quality remanufactured, used, and new office furniture. Since 1976, they have been passionate about providing the best selection of affordable, well designed, furniture solutions with an emphasis on outstanding customer service. No longer just in ‘Kentwood’ they have locations in Traverse City, Jackson, Lansing, Detroit, Indianapolis, and Chicago.

We re-designed their current site to make it mobile-responsive a few year back, but it was time for the Imagination Factory to enhance the site with an interactive project gallery and a mobile-responsive flipbook.

Visit Kentwood Office and check out the new gallery and flipbook.


Branding: American International Foods

December 8th, 2014 by Ted Bailey

AIFI_folderAmerican International Foods are leaders in the food ingredient supply chain who leverage their deep relationships with hundreds of food ingredient producers around the world to provide food and beverage manufacturers the highest quality materials at the best possible prices.

Following their move into a new location and in advance of a web site re-vamp, it was also time to freshen up their collateral materials, so AIFI came back to the Imagination Factory for a re-design. Check back soon to check out their new site.


Site Launch: Athletic Mentors Hockey

November 27th, 2014 by Ted Bailey

IFIblog_HKY_smBesides being leaders in performance programming for cycling, triathlon and Nordic skiing athletes and health-conscious people, Athletic Mentors is widely regarded for its outstanding summer and in-season hockey programs for amateur and pro players.

When it came time to develop yet another mobile-responsive site (their third), Athletic Mentors came to the experts at the Imagination Factory, who had helped Athletic Mentors develop its brand identity, its own coaching and training-focused site and its multi-sport training site.

Visit AM Hockey now.


Branding: Micro Visions

November 16th, 2014 by Ted Bailey

MVI_tri-fold2Many clients initially contact us to design their web presence, as did Micro Visions, an IT service business in Grand Rapids, MI. However, they often find other projects for us to do. Following the design and launch of their new web site and in preparation of their physical move to new digs, Micro Visions asked us to design and produce their new business cards and self-mailer services brochure.


Site Launch: ITC Cruise

October 30th, 2014 by Ted Bailey

IFIblog_ITCRUISE_smITC Incorporated is a dynamic, evolving company that has grown its LED capabilities with collections of lighting products for several industries including Marine, Cruise, RV, Healthcare, Retail, and Commercial Interiors.

This manufacturer came to the Imagination Factory seeking a web solution for its multiple companies. We designed a cohesive design for each and a plan to develop and launch multiple sites over the next several months. The second of six to launch is for the ITC Cruise brand, which specializes in bringing lighting solutions and design capabilities to luxury cruise ship manufacturers and ship retro-fitters.

The site also features a full catalog showroom and an interactive rep locator and a common back-end site administration center with its sister sites.

Come visit the NEW ITC Cruise site, today.


Site Launch: Tournell Family Dentistry

October 15th, 2014 by Ted Bailey

IFIblog_TOURNL_smTournell Family Dentistry, puts technology, innovation and the finest materials to work in the service of your smile. They offer a full spectrum of dental services, from preventative pediatric dentistry to full restorative implants.

This second-generation Grand Rapids dentist called on the Imagination Factory to help them painlessly enter into the cyber world. The site is ours, but the testimonials could well be someone you know.

Come visit the NEW Tournell dentistry site, today.


Site Launch: ITC Elio

September 28th, 2014 by Ted Bailey

IFIblog_ITCELIO_smITC Incorporated is a dynamic, evolving company that has grown its LED capabilities with collections of lighting products for several industries including Marine, Cruise, RV, Healthcare, Retail, and Commercial Interiors.

This manufacturer came to the Imagination Factory seeking a web solution for its multiple companies. We designed a cohesive design for each and a plan to develop and launch multiple sites over the next several months. The first to launch is for the elio® brand, which extended their knowledge in LED lighting into new markets including healthcare, office, store fixtures, and residential and commercial cabinet manufacturers.

The site features a full catalog showroom and an interactive rep locator.

Come visit the NEW ITC Elio site, today.


Branding: Ridge Quest

September 20th, 2014 by Ted Bailey

RQI_logos2After a successful launch of their new website, the folks over at Ridge Quest, well known Michigan crop consultants, came back to us for the design of the logos for their two new products – Deploy™ & Tangler™ CM.

Ridge Quest continues to gain worldwide recognition in the field. They provide comprehensive solutions in crop production, pest management, fertility, product development and agricultural engineering.


Branding: Lux-Evo – A Cut Above

September 12th, 2014 by Ted Bailey

LUX-CUTSHTAlthough many clients initially contact us to design their web presence, they often find other projects for us to do. Such is the case with Lux-Evo, a LED manufacturer in Holland, MI. Following the design and launch of their new web site, they asked us to design and produce product specification sheets, often call cut sheets.

Cut sheets are generally a bit more technical in nature and will often include not just product photos but technical illustrations as well as detailed product data for architects, engineers, contractors developing or re-designing projects that might use these products.


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