(616) 356-2545 15 Ionia Ave. SW, Suite 220 - Grand Rapids, MI 49503

Branding: Bagsaver

April 26th, 2013 by Ted Bailey

PTW_BGS_logo_smLocal entrepreneurs had been developing a new product, had named it and had a marketing concept. To bring their ideas to fruition required an identity, so they came to the Imagination Factory to assist them.

The first steps to a full campaign design program started with an IndiGogo funding program and the logos for both the Bagsaver product AND for the parent organization, Products That Work.


Site Launch: ServiceMaster of Kent County

April 12th, 2013 by Ted Bailey

Service MasterIn the Kent and Ionia counties of Michigan, when you want your home or office expertly cleaned or recovered from a disaster, you call ServiceMaster.

They’re your number one source for residential Duct Cleaning, Carpet Cleaning; and Upholstery Cleaning. They offer commercial maintenance on contract carpet cleaning and floor polishing for a wide range of contract commercial customers, including restaurants, commercial office suites, hotels, manufacturers and more. They are a leader in Grand Rapids for commercial and residential disaster restoration and recovery for water damage, including flood and sewage backups; for smoke and fire damage and for mold remediation.

When the local Servicemaster franchisee owner wanted their web presence cleaned up, they called the Imagination Factory. We sat down with them and developed an easy-to-manage, mobile responsive and SEO friendly site for them.

Visit ServiceMaster GR


Site Launch: Great Deals Magazine

March 28th, 2013 by Ted Bailey

IFIblog_GDMOne of the downsides of direct mail is the cost per home to deliver it. Great Deals Magazine helps to mitigate that cost by offering co-op direct mail where all the advertisers share in the overall cost of the production and delivery. That said, Great Deals delivers to over 340,000 homes in Grand Rapids, Kalamazoo and Battle Creek and that translates into a substantial postage bill.

So when the post office started offering incentives to utilize QR tags (those funny square barcodes) that drove the recipient to a mobile friendly website, Great Deals decided it was time revamp their site.

Working with the owner, the Imagination Factory re-designed the older static site into a more search and mobile friendly CMS (content managed) site. Each of the USPS promotion rules are quite specific, so we also needed to create a site structure and several QR tags to perform everything from a simple click to call to more involved mobile ecommerce functions.

Visit Great Deals


Ecommerce: Minor League Baseball

March 5th, 2013 by Ted Bailey

various_ball_logosSo spring has been a bit slow in arriving to the midwest this year, but that hasn’t postponed the minor league ballclubs from their need to prepare for a whole new season of fans.

Sadly, Minor League Baseball Properties has been been flexing its collective muscle and forcing a general homogenization of the web landscape for these uniquely local forms of americana. Fortunately, one area they haven’t been able to take over is the online suite catering ordering menu.

And that’s where the Imagination Factory comes in to bat. We have developed a fairly simple online menu system that accommodates each clubs unique offerings, calculates prices real-time as the fans select items, accounts for their unique tax structures and collects / emails the pertinent order information to the club’s catering team.


Graphic Design: DTE

February 28th, 2013 by Ted Bailey

DTE_MAPDTE needed to communicate its phased construction plans to the affected community. So they came to the Imagination Factory to see if we could take their map and clarify the locations and phases of the intended road closures.

We could…. and provided DTE with a PDF handout, a scaleable version capable of being enlarged to poster size as well as a multi-screen electronic slideshow suitable for a large-screen presentation. Although not requested, our final layouts included enough visual support for anyone in the audience that might suffer color blindness (8-10% males, <1% female).


Site ReVamp: Engineered HVAC

January 28th, 2013 by Ted Bailey

IFIblog_EHCOur client, Engineered HVAC, relocated its physical operations, re-aligned its vendor relationships, and restructured a bit of its business… all calling for a revamp of its web presence.

So we went through the site and made the necessary changes in order to support these changes and make them more ‘carrier-centric’.

Visit Engineered HVAC


Site Launch: West Michigan Glass Block

December 21st, 2012 by Ted Bailey

IFIblog_wmgb2West Michigan Glass Block (WMGB) is so much more than just a glass block supplier. Unfortunately, their old website didn’t really give that impresssion. In addition to glass blocks, by offering basement egress systems, replacement entry and storm doors and windows, blown-in insulation, repointing and foundation repair, siding and gutters and outdoor decks, WMGB is really your Home Improvement Station.

The Imagination Factory was selected to help WMGB re-focus their overall cyber story, enhance their ecommerce functions (while making it easier for them to manage), and provide them a vehicle to showcase their services and quality projects – all in a mobile compliant structure.

Visit WMGB


Site Launch: Marketing Tools

December 14th, 2012 by Ted Bailey

IFIblog_MTIPromotional Items Marketing Firm, Marketing Tools Inc. (MTI), was looking for a way to separate themselves from pack of traditional ad specialties firms out there. After some research, they selected the Imagination Factory as best to help them do that.

Not wanting to lose sight of the vast array of promotional items available through them, they did want to focus on an audience seeking expertise in award and incentive programs as well as branded promotions, executive gifts, awards and product launch campaigns.

So the concept of using a executive’s desk motif was chosen to visually reinforce the idea that MTI services are available to assist the busy executive, marketing directors and business owners in developing and fulfilling their programs.

Visit MTI


Site Launch: Tuff Turf Molebusters

December 2nd, 2012 by Ted Bailey

Tuff Turf MolebustersJim’s business, Tuff Turf Molebusters, has continually grown because of the great service he and his staff provide, and, in part, due to the great design partners he chose :) Jim takes a lot of time to listen to his customers, understand their needs and watch trends among them in order to anticipate their future needs and be ready to assist them.

That’s why he came back to us to revamp his several year old site. Back then his business site had been able to handle both aspects of his operations, lawn care and pest control. Today, he’s providing enough information for each that we decided to split it into two separate sites. In response to customer trends, it also made sense to make both sites more mobile-friendly and enhance its search visibility for topics his customers are searching.

So if you need greener grass, healthier trees and bushes or just want to get rid of a few varmits, Tuff Turf Molebusters, is step #1 and #2.

Visit Tuff Turf


Site Launch: Hyperion

November 2nd, 2012 by Ted Bailey

Hyperion EAFor Hyperion, Amazon has been a great ecommerce vehicle for their mobile device batteries and chargers, but they do have their fingers in the profit margin. So when they decide they wanted a store of their own, they came to us.

We were able to extract the data and images, put them into a CMS (content managed structure), made the site mobile-friendly, optimized it fore search engine, and integrated an ecommerce tool they could manage themselves.

Visit Hyperion


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