(616) 356-2545 15 Ionia Ave. SW, Suite 220 - Grand Rapids, MI 49503

Neuroscience and Storytelling

January 25th, 2018 by Ima Admin

What’s Neuroscience and Storytelling Got to Do With My Website?

Let’s take a quick look at a few recent studies.

A Harvard University study determined that 95% of decision-making is subconscious and usually not logical. Neuroscientists know that certain chemicals (neurotransmitters) in our brains are responsible for those reward-motivation / fight-or-flight decisions.

A Content Marketing Institute survey revealed that almost 82% of marketers believe that “engaging and compelling storytelling” is by far the most important element to ensure effective content.

The London School of Business and Management found that customer retention for a properly-told story is 1400% higher as compared to just delivering facts and figures.
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Ecommerce: Minor League, Major Food

March 20th, 2016 by Ima Admin

baseball_suite-300x224Yessir, it’s baseball season once again and time to update over a dozen client’s “SOCS” (suite online catering system) websites.

Team IFI’s SOCS sites are customized for each participating club and allow baseball fans who have rented a game day suite to order online from their club’s catering menu.

Each year we added a few more clubs to the IFI SOCS roster. If your favourite ball club doesn’t offer it yet, have them contact us at the Imagination Factory.


Ecommerce: Minor League Baseball

March 5th, 2013 by Ted Bailey

various_ball_logosSo spring has been a bit slow in arriving to the midwest this year, but that hasn’t postponed the minor league ballclubs from their need to prepare for a whole new season of fans.

Sadly, Minor League Baseball Properties has been been flexing its collective muscle and forcing a general homogenization of the web landscape for these uniquely local forms of americana. Fortunately, one area they haven’t been able to take over is the online suite catering ordering menu.

And that’s where the Imagination Factory comes in to bat. We have developed a fairly simple online menu system that accommodates each clubs unique offerings, calculates prices real-time as the fans select items, accounts for their unique tax structures and collects / emails the pertinent order information to the club’s catering team.


Sweet Suite Success

April 25th, 2012 by Keldrick Brown

Spring is in the air, and that means it is time for seasonal updates to our various MiLB clients. 

As such we have just launched the upcoming seasons updates to the secure suite catering online order systems for the Dayton Dragons, the Oklahoma City Redhawks, and the Tulsa Drillers. In years previous, we also created similar online order systems for West Michigan Whitecaps, Lansing Lugnuts, and Montgomery Biscuits.

Play Ball!


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