What’s Neuroscience and Storytelling Got to Do With My Website?
Let’s take a quick look at a few recent studies.
A Harvard University study determined that 95% of decision-making is subconscious and usually not logical. Neuroscientists know that certain chemicals (neurotransmitters) in our brains are responsible for those reward-motivation / fight-or-flight decisions.
A Content Marketing Institute survey revealed that almost 82% of marketers believe that “engaging and compelling storytelling” is by far the most important element to ensure effective content.
The London School of Business and Management found that customer retention for a properly-told story is 1400% higher as compared to just delivering facts and figures.
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Yessir, it’s baseball season once again and time to update over a dozen client’s “SOCS” (suite online catering system) websites.
So spring has been a bit slow in arriving to the midwest this year, but that hasn’t postponed the minor league ballclubs from their need to prepare for a whole new season of fans.
