(616) 356-2545 15 Ionia Ave. SW, Suite 220 - Grand Rapids, MI 49503

News & Updates

Site Launch: Kentwood Office Furniture

June 2nd, 2013 by Ted Bailey

Kentwood OfficeKentwood Office Furniture is the Midwest’s premier specialist in high quality remanufactured, used, and new office furniture. Since 1976, they have been passionate about providing the best selection of affordable, well designed, furniture solutions with an emphasis on outstanding customer service. No longer just in ‘Kentwood’ they have locations in Traverse City, Jackson, Lansing, Detroit, Indianapolis, and Chicago.

Their last site was built before the advent of mobile tablets and the proliferation of smartphones, so they asked the Imagination Factory to make it mobile ready, revamp the ecommerce section to make it easier for online customers to browse online, request quotes and convert those quotes to orders.

Visit Kentwood Office


Site Launch: Bos Greenhouse

May 27th, 2013 by Ted Bailey

Bos GreenhouseSome things haven’t changed throughout three generations of service. Today, Bos Greenhouse uses the latest planting techniques and the best agricultural science to produce superior seedlings and delectable vegetables. This enables them to deliver high quality products at fair market prices. Though farm practices have changed, their homespun philosophy hasn’t.

What also has changed is their logo AND the milestone of being awarded the ‘Centennial Farm’ designation.

To celebrate, the Imagination Factory was asked to give the site an entire overhaul. Similar to the advance in farming, Bos wanted the new site to be mobile responsive, easy for them to manage, flexible enough for them to add their farm reports, recipes, and other tips, and above all be visible in search engines so more people could see what Bos has to offer.

Visit Bos Greenhouse


Site Launch: Sean Patrick Cox

May 8th, 2013 by Ted Bailey

Sean Cox LawWhen events in life call for the attention for a lawyer, it is important to seek counsel from a lawyer who has a solid reputation in the community and in the courtroom. Your situation deserves attention, commitment and assertiveness throughout every step of the legal process involved. At the law offices of Sean Patrick Cox, PLLC, you can expect the highest quality service.

When they wanted to revamp and enhance their web identity; when they wanted that identity to be consistent across the desktop, tablet and smartphone; when they wanted to ensure that it communicated their commitment and dedication to those that sought legal assistance, they came to the Imagination Factory.

Visit Sean Cox


Branding: Bagsaver

April 26th, 2013 by Ted Bailey

PTW_BGS_logo_smLocal entrepreneurs had been developing a new product, had named it and had a marketing concept. To bring their ideas to fruition required an identity, so they came to the Imagination Factory to assist them.

The first steps to a full campaign design program started with an IndiGogo funding program and the logos for both the Bagsaver product AND for the parent organization, Products That Work.


Site Launch: ServiceMaster of Kent County

April 12th, 2013 by Ted Bailey

Service MasterIn the Kent and Ionia counties of Michigan, when you want your home or office expertly cleaned or recovered from a disaster, you call ServiceMaster.

They’re your number one source for residential Duct Cleaning, Carpet Cleaning; and Upholstery Cleaning. They offer commercial maintenance on contract carpet cleaning and floor polishing for a wide range of contract commercial customers, including restaurants, commercial office suites, hotels, manufacturers and more. They are a leader in Grand Rapids for commercial and residential disaster restoration and recovery for water damage, including flood and sewage backups; for smoke and fire damage and for mold remediation.

When the local Servicemaster franchisee owner wanted their web presence cleaned up, they called the Imagination Factory. We sat down with them and developed an easy-to-manage, mobile responsive and SEO friendly site for them.

Visit ServiceMaster GR


Ecommerce: Minor League Baseball

March 5th, 2013 by Ted Bailey

various_ball_logosSo spring has been a bit slow in arriving to the midwest this year, but that hasn’t postponed the minor league ballclubs from their need to prepare for a whole new season of fans.

Sadly, Minor League Baseball Properties has been been flexing its collective muscle and forcing a general homogenization of the web landscape for these uniquely local forms of americana. Fortunately, one area they haven’t been able to take over is the online suite catering ordering menu.

And that’s where the Imagination Factory comes in to bat. We have developed a fairly simple online menu system that accommodates each clubs unique offerings, calculates prices real-time as the fans select items, accounts for their unique tax structures and collects / emails the pertinent order information to the club’s catering team.


Graphic Design: DTE

February 28th, 2013 by Ted Bailey

DTE_MAPDTE needed to communicate its phased construction plans to the affected community. So they came to the Imagination Factory to see if we could take their map and clarify the locations and phases of the intended road closures.

We could…. and provided DTE with a PDF handout, a scaleable version capable of being enlarged to poster size as well as a multi-screen electronic slideshow suitable for a large-screen presentation. Although not requested, our final layouts included enough visual support for anyone in the audience that might suffer color blindness (8-10% males, <1% female).


Site ReVamp: Engineered HVAC

January 28th, 2013 by Ted Bailey

IFIblog_EHCOur client, Engineered HVAC, relocated its physical operations, re-aligned its vendor relationships, and restructured a bit of its business… all calling for a revamp of its web presence.

So we went through the site and made the necessary changes in order to support these changes and make them more ‘carrier-centric’.

Visit Engineered HVAC


Site Launch: West Michigan Glass Block

December 21st, 2012 by Ted Bailey

IFIblog_wmgb2West Michigan Glass Block (WMGB) is so much more than just a glass block supplier. Unfortunately, their old website didn’t really give that impresssion. In addition to glass blocks, by offering basement egress systems, replacement entry and storm doors and windows, blown-in insulation, repointing and foundation repair, siding and gutters and outdoor decks, WMGB is really your Home Improvement Station.

The Imagination Factory was selected to help WMGB re-focus their overall cyber story, enhance their ecommerce functions (while making it easier for them to manage), and provide them a vehicle to showcase their services and quality projects – all in a mobile compliant structure.

Visit WMGB


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