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News & Updates

Site Launch: Marketing Tools

December 14th, 2012 by Ted Bailey

IFIblog_MTIPromotional Items Marketing Firm, Marketing Tools Inc. (MTI), was looking for a way to separate themselves from pack of traditional ad specialties firms out there. After some research, they selected the Imagination Factory as best to help them do that.

Not wanting to lose sight of the vast array of promotional items available through them, they did want to focus on an audience seeking expertise in award and incentive programs as well as branded promotions, executive gifts, awards and product launch campaigns.

So the concept of using a executive’s desk motif was chosen to visually reinforce the idea that MTI services are available to assist the busy executive, marketing directors and business owners in developing and fulfilling their programs.

Visit MTI


Site Launch: Tuff Turf Molebusters

December 2nd, 2012 by Ted Bailey

Tuff Turf MolebustersJim’s business, Tuff Turf Molebusters, has continually grown because of the great service he and his staff provide, and, in part, due to the great design partners he chose :) Jim takes a lot of time to listen to his customers, understand their needs and watch trends among them in order to anticipate their future needs and be ready to assist them.

That’s why he came back to us to revamp his several year old site. Back then his business site had been able to handle both aspects of his operations, lawn care and pest control. Today, he’s providing enough information for each that we decided to split it into two separate sites. In response to customer trends, it also made sense to make both sites more mobile-friendly and enhance its search visibility for topics his customers are searching.

So if you need greener grass, healthier trees and bushes or just want to get rid of a few varmits, Tuff Turf Molebusters, is step #1 and #2.

Visit Tuff Turf


Site Launch: Hyperion

November 2nd, 2012 by Ted Bailey

Hyperion EAFor Hyperion, Amazon has been a great ecommerce vehicle for their mobile device batteries and chargers, but they do have their fingers in the profit margin. So when they decide they wanted a store of their own, they came to us.

We were able to extract the data and images, put them into a CMS (content managed structure), made the site mobile-friendly, optimized it fore search engine, and integrated an ecommerce tool they could manage themselves.

Visit Hyperion


Site Launch: Genie Matthews

September 24th, 2012 by Ted Bailey

Genie MatthewsGenie Matthews & Associates learned about IFI’s services through an organization, National Personnel Associates (also an IFI client), of which they are a member. We re-vamped the NPA website a while ago, so when Genie Matthews was ready for a re-vamp of their own, they contacted us.

We were able to refresh the look, put them into a CMS (content managed structure) so they could manage the site pages themselves, and make the site mobile- friendly and search engine optimized.

Visit Genie Matthews


Site Launch: Venom Motorsports

August 29th, 2012 by Ted Bailey

Venom MotorsportsVenom knows how to re-define your ride.

They can design, engineer and install performance, style and off-road equipment to safely enhance and upgrade your vehicle.

They also know who to call when their story needed to go to the web to let vehicle owners that their search for a full-service auto performance shop was over. They chose the Imagination Factory to design and develop a flexible, manageable site… with fangs!

Visit Venom Motorsports


The Cost for Social Media

August 24th, 2012 by Ted Bailey

In an earlier post, I discussed the costs of SEO. Successful site SEO is much like a good cocktail; a few parts of this and a few parts of that, then stick an umbrella in it. Proper search optimizing requires both on- and off-site components. One such off-site component is, increasingly, social media. Just as with cocktails, we can mix our favourite drink, but handling multiple diverse drink orders is best left to the bartenders and mixologists. Or in the case of social media, SEO and/or social media consultants.

What will social media consultant cost?

Read the rest of this entry »


Site Launch: Vertex Integration

August 17th, 2012 by Ted Bailey

Vertex IntegrationWhen it comes to site design, “The devil’s in the details”.

To their credit, these owners knew that they needed a web site to go with their new business. Unfortunately, the ‘deal too good to pass up’ was and they ended up with a site that had little content AND some of the content it had, was for services they didn’t really provide. Shortly thereafter, the site host closed up without notice and what little web presence they had went dark.

That’s when Vertex called on the Imagination Factory to help out. We listened to what they did, learned about their customers and designed a site that helped market their business better. We made it mobile-friendly and worked on their SEO to get higher ranking in the search engines. We built a site that will now be able to grow along with their business.

Visit Vertex Integration


Unwanted Links May Be Adware

July 2nd, 2012 by Ted Bailey

Every so often we will receive a call or email from a client asking about text links they’ve found around one or more words that appear in a page or post within their site. While we do often place cross-links on one page to related content on another page, these offending links appear to be adverts and/or go to other sites, sometimes bad sites.

The most common first thought is that something bad has happened to the site. However, when we investigate, we are unable to duplicate the issue – we do not see the offending link in our browsers or in the actual code.

So, what’s up with that? Why is the client seeing it, but we are not? Is the client or the person that reported it, wrong or just plain nuts?
Read the rest of this entry »


How Much for SEO?

June 7th, 2012 by Ted Bailey

Who can tell me how much for SEO?

The conversation that follows this question often begins to sound like the Abbott and Costello “Who’s on First?” baseball routine.

The problem arises because many site owners think of SEO (search engine optimization) as a turn-key solution that you simply plug and play into your site. After all, SEO increases your SEV in SERP, so you want to have one/it/them… but, like everyone, you want to save money on it.
Read the rest of this entry »


A website is a website

June 2nd, 2012 by Ted Bailey

Wow, really?  That takes me back to the 60’s when we also thought a horse was a horse.. unless, of course, that horse was the famous Mr. Ed.

I suppose that if all you’re looking for is a tax write-off and/or to get the marketing department to quit bellyaching about not having one, then perhaps a static website that looks like it is from the 90′s and drives little or no traffic and generates few, if any leads will do just fine for you. However, for the rest of you that are looking to invest in an asset that will not only build your brand, but gain you visibility, increase trust and ultimately generate more sales… then not all websites are created equal.

Read the rest of this entry »


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