graphic design Archives - Page 3 of 4 - IFI: Grand Rapids Web Design, Development | Digital Marketing

(616) 356-2545 15 Ionia Ave. SW, Suite 220 - Grand Rapids, MI 49503

Site Launch: Katie-K

April 25th, 2014 by Ted Bailey

Katie-K No one understands the mechanics of getting a house ready to sell better than successful realtor, Katie Karczewski. From sprucing up the outside for ‘curb appeal’ to new paint and polishing of the inside for better presentation, Katie realized that she needed to freshen-up her website. Although it had been working well for her for some time, she knew that it would benefit from a new look and some structural changes to make it even more mobile device friendly.

Katie also know where to go to find the web folks that understood responsive mobile design and search visibility. She came to the Imagination Factory.

Visit Katie-K

Site Launch: Ridge Quest

April 4th, 2014 by Ted Bailey

IFIblog_RQI_sm Ridge Quest Inc. are well known Michigan crop consultants with emphasis on Integrated Pest Management (IPM). With more than a decade of experience in orchard consulting and scouting, their professional team of certified crop advisors and commercial applicators understand the individual needs of local growers.

With it’s new research and product development into pest management and the subsequent advent of ‘The Tangler’, Ridge Quest is gaining worldwide recognition in the field. They provide comprehensive solutions in crop production, pest management, fertility, product development and agricultural engineering.

Ridge Quest sought out the Imagination Factory to take their story online and produce a comprehensive, mobile responsive website that they could manage and expand themselves.

Visit Ridge Quest

Branding: Zylstra Medical Supply

March 5th, 2014 by Ted Bailey

Zylstra Medical Supply was interested is updating its brand and increasing awareness in the marketplace. To help achieve his goals, Brian came to the Imagination Factory.

Family-owned and operated, Zylstra Medical Supply, Inc. is a full-service durable medical equipment company that still makes housecalls!

Before we ever put pencil to paper, we began by discussing his company and its unique niche in the marketplace. We then reviewed competitors and asked some more questions. With a better understanding of his services AND of his customers, we developed a new logo and this new tri-fold flyer in order to tell his unique story.

Branding: Heaven at Home

February 1st, 2014 by Ted Bailey

Not your typical company brochure, but still services that you’ll be thankful to be aware of if/when you need it. Heaven at Home is an in-home hospice service that attends to companion animals in need of aid during end of life transition. They recognize how difficult of a time this is for both you and your pet. Heaven at Home aims to minimize pain and suffering both physically and emotionally for your pet and their loved ones.

Heaven at Home came to the Imagination Factory to help them begin to tell their story and how they might be of assistance to pet-owning families. We started with a new logo, then new business cards and finally this tri-fold flyer.

Branding: CTMAX

November 7th, 2013 by Ted Bailey

Recently our client, CTMAX, participated in a large wellness fair in Connecticut with both a booth exhibit and as well as a featured speaker.

This, of course, mobilized us to develop a sundrie of items to assist them in telling their story. The custom materials we were able to pull together for them included:

Vinyl Banner
Speaker Topic Poster
Presentation Jacket
Powerpoint Slide Show
Web-based Digital Video

and

Promotional Item: Lip Balm

This meant not only creating the art for several printers but in multiple sizes and resolutions for several different media yet with consistent results.

If your designer isn’t doing this for you, give us a call.

Branding: Home Life Interiors

September 7th, 2013 by Ted Bailey

Kathy Barry is the owner of Home Life Interiors. Her goal in designing the interior of a home is to create a setting where each person entering the home environment will feel a sense of welcome and rest. She believes that a home should express the dreams and vision of the owner, not the designer. Her job as a designer is to discover your own vision, needs, and priorities, and then bring them into reality.

We couldn’t agree more! Our task, as designers, is also to understand the vision, needs and objectives of our client and visually communicate their ethos, logos and pathos (Aristotle’s ‘arguments of persuasion’).

Home Life Interiors has asked the Imagination Factory to revamp her identity starting with her logo and shortly thereafter, her web presence.

Branding: Integrative Health Consultants

August 6th, 2013 by Ted Bailey

Recent start-up practice, Integrative Health Consultants, sought business mentoring assistance from SCORE.

SCORE mentors deliver FREE, confidential, valuable advice for your business needs, whether you are a start-up or an existing business. SCORE, in turn, pointed the IHC partners to the Imagination Factory for help in developing their brand identity. IHC listened to what we had to say and learned how we might help and they agreed that we were a right fit for them.

IHC’s recurring theme is that they want to help create your bridge to better living. This figured heavily in the final identity design

Branding: TreeOps360

May 22nd, 2013 by Ted Bailey

After a review of area design firms, entrepreneurial parent company, ArborCon chose the Imagination Factory to develop the branding identity of their flagship product, TreeOps360.

“Team IFI gave us a bunch of sweet logo designs and, after a lot of deliberation on our part, we were close to finalizing it back on May 8th. However, after some discussions regarding color and how/where it might be used (other than stationery and labels), they tweaked it a bit more.

That said, we’re very pleased with both the final product name AND logo.” said co-founder, Chip.

Branding: Bagsaver

April 26th, 2013 by Ted Bailey

PTW_BGS_logo_sm Local entrepreneurs had been developing a new product, had named it and had a marketing concept. To bring their ideas to fruition required an identity, so they came to the Imagination Factory to assist them.

The first steps to a full campaign design program started with an IndiGogo funding program and the logos for both the Bagsaver product AND for the parent organization, Products That Work.

Spring Cleaning & The Shoemaker’s Barefoot Child

April 25th, 2012 by Keldrick Brown

In the world of design and development, a small, agile team can often be an easily undervalued asset. A small, close-knit group can offer the ability to quickly respond to change in a way that large organizations lurch and fumble through, without unnecessary distortion added by chains of sales people, project managers, design leads, and so on.

I find that it keeps the daily routine interesting. While I get to wear a lot of hats (wireframing and planning, design, client tech support, ux design, front end development, client tech support, content tailoring, did I mention tech support already?), I also get the benefit of working with other talented professionals who both accent my own strengths and cover my weak points, without the overhead of a massive business behemoth to weigh down the process, or the uncertainty of freelancers and outsourcing. This allows us to provide a great set of services without having to bludgeon our clientele with large-agency sized bills. Clearly it has worked well, as we have been at it for quite some time now.

It was all sunshine and rainbows until we realized that we had all been so busy making great sites for our clients that our own site was running around barefoot… and for significantly longer than any of us would like to publicly admit.

As such, we have dedicated ourselves to actually giving this site a facelift. Preferably before the Mayan calendar runs out…

Let’s see where this goes.

Sounds like what I need! Let's get to work.